I thought it was pretty cool to find out that Ford Motor Company is converting recycled plastic water bottles and other plastic waste into car seats for the 2012 Ford Focus Electric. I also thought it was cool that each of those car seats keeps 22 16-oz plastic polyethylene terephthalate (PET) bottles out of the landfill. Now, I think it's even cooler that Ford and Unifi, maker of the Repreve car seat fabric, will collect and recycle bottles from both the Consumer Electronics Show in Las Vegas, and the North American International Auto Show in Detroit for use in those car seats.
These collection efforts -- plus some more bottles the carmaker will collect at other venues this year -- will divert a total of 2 million water bottles from landfills, according to the company. All those bottles, along with other post-consumer waste, and post-industrial manufacturing waste such as nylon, will be converted into the Repreve seat fabric.
Ford and Unifi, maker of Repreve, will gather and recycle 2 million plastic bottles at CES and other shows for conversion into the Repreve seat fabric used in the 2012 Focus EV.
(Source: Ford.)
Interestingly, Ford's press release states that this effort, aside from producing more seat fabric raw material, is aimed at calling attention to the dismal statistics regarding how few plastic bottles actually get recycled and how many end up in landfills.
"After decades of education, the United States PET bottle recycling rate is only at 29 percent, about half the rate of Europe," said Roger Berrier, president and COO of Unifi, in a press release. "We hope this recycling initiative with Ford will help raise visibility around the importance of recycling with a goal to drive recycling rates to 100 percent, diverting millions of plastic bottles from entering the waste stream and potentially back into Repreve-branded fibers."
Ford's commitment to clean and sustainable materials is to be commended. For instance, it now mandates that its vehicles with eco-friendly powertrains, such as the Focus, contain fabrics that are 100 percent sustainable. And it has given somewhat less stringent mandates to suppliers for its other cars.
My leather seats come from a killed cow, which eliminates one of the worst greenhouse gas producers on the plant. If everyone would do their part and demand a leather interior option we could go a long ways toward eliminating methane emmisions and save the precious crude oil that plastic manufacturing requires.
There are only so many recycled bottles people. Driving more plastic content in a product will just ultimately drive a higher demand for plastic. Driving more demand for crude oil.
"Greenwash" – I get it.Like the old expression to "white-wash" someone as if you were stretching the truth, or even con' ing them into believing something. That expression is so appropriate today – I'll remember it.My wife and I are constantly finding ourselves "rolling our eyes" at so many claims about this or that environmentally friendly initiative that, to our common sense, is just plain "hog-wash".
Certainly, not say that true environmental initiatives aren't of great value and absolutely needed -- but it seems like "green" is such a buzz-word today that many unscrupulous persons and organizations are throwing the term around far too casually."Green washed". – I Like it. Thanks.
Jim, Ann noted these bottles get shipped anyway, so that might not be a big deal. There is an element of "greenwash" to this. Greenwash is PR that is done to make companies look good even if their green initiatives are not meaningful in sustainability. That is a lot of it around. Yet it may ultimately be positive simply because it underscores the virtue of sustainability and therefore, true sustainability efforts may follow.
Ford is actually one of the first, if not the first, auto company to lay down mandates to its suppliers about recycled content. One thing I'm finding about both bio-based plastics and recycled plastics, at least in engineering-grade plastics, is that in many industries one supplier and/or one OEM has taken the lead. For instance, DuPont was an early plastics maker to begin the shift to bioplastics, and Fujitsu was an early computer OEM to begin the move to same in that industry. In all cases, the alternative material has to meet the required performance specs.
And to repeat myself re shipping bottles across the country, that usually happens anyway to get materials to industrial recycling facilities. The purpose of recycling is not always to save energy: it's to keep plastic out of landfills, the ocean, and bird's stomachs.
I agree Tim. It's a small move forward, but it may be the kind of move that jostles other companies the implement similar programs. Plus, it may prompt technology moves that make green initiatives more and more feasible.
Kudos to Ford for even considering using recycled plastic in their cars. The German companies are required to recycle plastics in their vehicles, and no one I know of thinks they make cars of a lesser quality than the US brands.
I am not old enough to have been able to attend the first earth day, but I do remember some throughout the 80's. I do remember when water in a bottle was first sold and how many people saw it as a waste of money at first. Something that would never catch on and quickly fade away. But it's still here and people by bottled water by the cases. Not exactly my idea of good use of a limited resource like crude oil, but it is good to see someone capture a few million bottles for recycle.
I don't drink much bottled water and refuse to send my Coke bottles back to Coca-Cola just because they keep increasing the cost and I think sending the bottle back to them just puts more money in there pocket without a price break for me.
@Rob-you stole the thought right out of my mind, that sourcing the trash from the CES show was a gimmick that likely cost more energy than it saved.Cool that the fabric is made from re-processed PET, but water bottles are everywhere.Kudus to FORD engineering to target this type of recycling and maintain the economics in the process, but I hope they don't exploit the claim of rescuing all the bottles from the big event shows. To me, the showy Grand-Standing claim kind of takes-away from the excellent accomplishment of the tech advance.
I did not attend the first Earth Day, but I do appreciate helping the environment. Stating the amount of bottles in each seat puts this in a measurement that consumers can associate with. It is great to see a proud American company keeping up with the green initiative.
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