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Alcoa Makes DFMA Case for Aluminum's Sustainability

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Alexander Wolfe
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Aluminum and Industrial Design
Alexander Wolfe   7/14/2011 8:10:46 AM
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Certainly Apple has proved that one of the not-to-be-neglected advantages of aluminum is that, used correctly, it looks great and also gives the product a feeling of (for want of a better word) class. The polished aluminum highlights Apple uses as well as the thick, solid billets out of which the base of some of their laptops is formed are, I'd submit, a competitive advantage and constitute a big part of the appeal of their products.

 

 

Rob Spiegel
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Greenwash or green advancement?
Rob Spiegel   7/14/2011 8:08:56 AM
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Doug, your final question about whether this is a marketing gimmick or an advancement is a good one. It's hard to tell sometimes. What's clear is the design engineer is in the position to have to make these calls. The design engineer remains on the front line of environmental compliance, and it's becoming an ever growing part of the job.

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