Engineering Materials

HP's 3D Printing Plans Still Seem a Little Out of Reach

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Ann R. Thryft
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Re: Production 3D Printing Using Scale
Ann R. Thryft   11/24/2014 3:39:32 PM
Thanks, Greg, for that summary about HP's potential 3DP reach. But it's not the home and small business they're targeting--it's industrial markets. Making a big enough change to alter the market means technical superiority that's just too expensive for small business and consumers, as Nigro said in his webinar talk. And it's also not the bulk of the market's direction, at least dollar value-wise.

Greg M. Jung
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Production 3D Printing Using Scale
Greg M. Jung   11/24/2014 3:25:05 PM
I think the last sentence sums up their business opportunity best by saying HP's value proposition is "at scale"  I'm sure that their engineers can come up with faster and more precise build models, but their main advantage is the huge, existing printing infrastructure and distribution channels that they already have.  If they decide to continue to move forward, they will bring 3D printing even more within the reach of the home and small business.

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