An article in Electronics Weekly, a UK-based sister publication to Design News, Greenpeace protesters climbed into the Benelux headquarters of Samsung in Brussels last week to protest the company’s use of toxic substances.
Protesters displayed the message “Samsung = Broken Promises” on the front of the building, challenging the company over its promises to eliminate PVC and brominated flat retardants (BFRs) from its products.
According to Greenpeace, Samsung was the first company to publicly commit to eliminate PVC and BFRs from new models of all its products. In 2006 Samsung committed to phasing our BFRs by the start of 2010 and in 2007 it committed to a deadline of end 2010 for the phase out of PVC.
Greenpeace says that Samsung only admitted weeks before it was due to deliver new greener products that it would fail to meet the targets.
Samsung said it was aware of the Greenpeace representatives stationed outside of its Brussels office and that Samsung’s global HQ is currently in discussion with Greenpeace over the matter.