Silos and swag
DESIGN East, like its West Coast sister, gathers a set of focused conferences on major vertical markets in embedded systems. That makes it a one-stop shop for getting an update of what's going on in the major vertical silos.
4. The Pulse of Medical Electronics
DesignMed consists of 10 sessions on Sept. 18 and 19. They include a talk on the deadliest diseases and technology solutions for them from a Freescale expert with degrees in both medicine and electrical engineering. Other sessions cover a range of design and regulatory issues.
It's also worth noting that a panel on the show floor at 4:00 p.m. on Sept. 18 will discuss two high-profile contests in medical electronics -- the $10 million Qualcomm Tricorder X Prize and the $2.25 million Nokia Sensing X Challenge.
5. A Sense of the Future
Sensors used to be an arcane topic, largely confined to use in a few automotive applications. The Nintendo Wii and Apple iPhone changed all that, making accelerometers a consumer market phenomenon.
In nine sessions on Sept 18., experts will discuss the next big steps in designing with sensors. Topics range from user interfaces to network infrastructure, sports, robotics, and data collection.
6. Where Embedded Meets Computing
DESIGN East is ground zero for everything you always wanted to know about microcontrollers and real-time operating systems. That's part of its ESC heritage, and despite what some may think, it's not a sleepy backwater of electronics.
These days, those components are the new enablers for what's variously called the Internet of Things (IoT) or machine-to-machine communications. This area is poised at the frontier, promising to be the next big thing in ubiquitous computing beyond today's smartphones and tablets.
To find out more, check out ESC sessions on IoT from an ARM engineer on Sept. 18 at 2:00 p.m. and/or a consultant's view of the terrain in a Sept. 19 session on the show floor. Expect plenty of demos at the booths, as well.
7. Hands-On Training
Continuing education is probably the biggest draw for DESIGN East. This is the heart of many of the event's sessions, including most of the 14 tracks at ESC that range across topics from debugging tools to wireless systems.
For example, talks will cover practical topics such as a description of the new features in C++11 and guidelines for managing Linux projects. Other bread-and-butter subjects include tips for FPGA design, programming specific microcontrollers, and keeping up to speed with best-practices in RTOSes and security.