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Video: Volkswagen Engineers Underwater Car for Shark Week

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bobjengr
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Platinum
Re: just pure advertising
bobjengr   8/22/2012 4:46:35 PM
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Beth, I'm sure you are correct in that it's a great piece of marketing.  The VW folks have recently blitzed the United States with very effective marketing; i.e. Super Bowl--adolescent Darth Vader, etc. and several others.  They seem to know what we love to see.   The technology to put this under water and drive the "shark cage" is interesting also.  Little practical use but interesting. 

NadineJ
User Rank
Platinum
Re: just pure advertising
NadineJ   8/25/2012 3:40:33 PM
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Everyone has said it so well.  No real protection, pure advertising, media stunt.  Yes, it's all of the above.  I would have been very impressed if it were a student project.

At first, I thought it could lead to a new eco-tourism trek.  I can't see anything practical here.  Just a little fun.

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