Anything tha makes learning fun will likely make kids more willing to learn, not to mention make it a positive experience for them. This actually even looks like fun for adults, especially some of us who aren't technically versed in circuits and electronics. :) It's also in line with a mission by President Obama to get kids interested at an earlier age in math and science to help the U.S. compete workforce-wise on a worldwide level, as students in other countries in Asia especially are performing better than American students. Nice coverage.
I too feel learning should be made a bit more enjoyable. Then definitely the children will focus on it a bit more. At present most of the teenagers are glued into different types of games which too are a category of toys. If we can link these 2 games or toys with education, definitely there will be a rise in the levels of education plus more and more will be involved in learning new things even in class rooms.