It is a problem with a solution we cannot see. However, some developer, someday, will see how it can be handled and make the solution. Like twitter for example... The developer wanted a way to publically share short messages. Now it is an important social media conduit. They saw something one else did at the time.
@Cabe: Yes it allows us to be ourselves but if we are always being ourselves then will there ever be such a thing called professionalism? We do have to adjust accordingly based on the situation, so if we want social media to join the business community they do have to be professional.
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