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Early Concepting: The Design Before the Design

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isaacsam
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Iron
Thanks for sharing
isaacsam   8/21/2014 9:06:11 AM
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Much obliged for this information Rob.I too think the latest technology has opened a totally new era to future planning.So much has changed, and for good .

 

Bill21
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Iron
Early concept tools
Bill21   7/31/2014 11:42:59 AM
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There is a fundamental change in how early design planning is being performed.  3D printing is one that can help in early prototyping for look, feel and even functionality.  But there are other early planning tools also being developed to help navigate the huge complexities within IC design related to homogeneous and heterogeneous silicon/glass design.  These tools allow quick experimentation to objectively evaluate non-working vs. working vs. optimum solutions where users might create 1000s of experiments to find their optimum solution (cost, weight, performance, etc).  

TechSearch (www.techsearchinc.com/) is coming out with a new report 3D IC Gap Analysis:  Remaining Issues, Solutions, Market Status that highlights a class of tools called Path Finding.  Basically early planning tools.

So the early design planning/feasibility will undergo dramatic changes to help shorten development time, reduce risks (of respins or missing/late to market) and reduce: costs, weight, size, etc.

3D Printing and these Path Finding tools all focus on early feasibility.

Greg M. Jung
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Platinum
A Prototype of the Prototype
Greg M. Jung   7/31/2014 10:13:22 AM
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I really like the concept of "a prototype of the prototype".   This philosophy suggests that design teams focus on early and fast prototype iterations/reviews during the beginning of the design cycle to uncover any potential problems as early as possible (in order to have time to develop effective countermeasures).  This will help design teams get the right product to the market in a shorter amount of time.

a.saji
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Silver
Re: An unstated advantage of cad over sketching
a.saji   7/31/2014 5:59:18 AM
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Well looks like there are some hidden things in these factors isn't it ? 

a.saji
User Rank
Silver
Re: Good concept piece
a.saji   7/31/2014 5:58:29 AM
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Well it happens in any industry. A very common factor these days 

William K.
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Platinum
Re: Good concept piece
William K.   7/30/2014 8:18:00 PM
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It is indeed frustrating that so often those highly paid "visionaries" in top management positions have such poor visualization skills. Really quite ironic, in fact.

William K.
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Platinum
An unstated advantage of cad over sketching
William K.   7/30/2014 8:16:15 PM
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One more advantage of using cad in the concept stage is that if it is used correctly it forces sizes and proportions to be correct. That means not finding out a bit later that something won't work or won't fit, problems that a sketch with variable proportions and scales can certainly not reveal. Of course it is still possible to make those mistakes with cad, but it is also easy to avoid them.

So this is the bonus benefit that folks were not thinking about.

NadineJ
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Platinum
Re: Good concept piece
NadineJ   7/30/2014 10:51:01 AM
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GTOlover- I've been working with CAD for decades.  It's gotten to the point where even 3D rendering isn't enough.

I was part of team creating private label products for a "celebrity".  We spent long days, and some nights, designing and rendering.  He didn't get it.  Even the professionals in the sales dept and marketing said samples were necessary.  Some of us had to get on a plane to the factory to get "real" samples before we lost the account.  The samples mirrored the CAD renderings.

Seemed like a waste of money because of a lack of imagination by the decision makers.

GTOlover
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Platinum
Re: Good concept piece
GTOlover   7/30/2014 10:40:13 AM
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Not only the 3D printing but CAD has become integrated with simulation and manufacturing. Working in the aerospace, we cannot 3D print an entire airplane cabin. But we can take the CAD and send it to industrial design for rendering, send to the model shop for CNC foam mock-ups, and send it to FEA for dynamic testing. This is all virtually seamless and if a design change is made, all parties get the updated design.

We are even exploring the extension of the virtual design into the production/manufacturing of the products. The designs are used to set-up assembly operations and workflow visualizations. Product design changes can be made to streamline the assembly of the products before the products are actually assembled!

Elizabeth M
User Rank
Blogger
Re: Good concept piece
Elizabeth M   7/30/2014 7:48:53 AM
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Another good point here, tekochip. It's not just the processes that are improving the design process itself, it's the materials that are available as well.

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