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Smart Glasses Track Baseball Fans' Interest in Ads

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Elizabeth M
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Re: Multiuse technology
Elizabeth M   6/11/2014 6:55:24 AM
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Yes, I understand your fears, Chuck. I guess I didn't really think of it when I was writing the article but it is really scary to think of someone being able to see everywhere you look. But of course, wearing the glasses is completely voluntary. If it wasn't, now, that would be scary indeed!

Elizabeth M
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Re: Minority Report
Elizabeth M   6/10/2014 4:27:17 AM
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That still sounds like a bit more intrusion into a person's privacy than anyone would want, tekochip. I don't want to be paranoid and think that Google is keeping an eye on me (Facebook already does that) but you probably have made a good decision to keep some stuff away from the Internet.

Mydesign
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Re: Window shopping
Mydesign   6/10/2014 2:34:06 AM
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1 saves
"I suppose if researchers managed to sign people up to use this technology they would be able to speak with them about it and perhaps glean from the combined data from the glasses and their conversations what was serious interest and what was a mere passing fancy"

Elizabeth, the best option is get feed with two three items, if he is further interested feed with more items. In this way system can identify whether he is really interested for shopping or just for a fun of window shopping only.

Elizabeth M
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Re: Window shopping
Elizabeth M   6/9/2014 8:44:02 AM
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Good question, Mydesign. I suppose if researchers managed to sign people up to use this technology they would be able to speak with them about it and perhaps glean from the combined data from the glasses and their conversations what was serious interest and what was a mere passing fancy. But that is definitely something to think about. I wouldn't know for sure offhand.

tekochip
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Re: Minority Report
tekochip   6/5/2014 9:33:11 PM
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Yup, it wasn't that they simply scanned the email, but they scanned a PDF attached to the email recognized it was a confirmation and extracted the the hotel name, address and dates I was staying.

 

I've gone back to using paper.

Charles Murray
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Re: Multiuse technology
Charles Murray   6/5/2014 5:59:30 PM
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I agree with tekochip, Liz. Seems like great technology as a research tool but, yes, we're getting uncomfortably close to a "Minority Report" type of scenario.

Charles Murray
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Re: Minority Report
Charles Murray   6/5/2014 5:57:11 PM
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It's really scary to think Google is tracking our e-mail, tekochip. I'm not a privacy freak, but that seems a little over the top to me.

Mydesign
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Platinum
Window shopping
Mydesign   6/5/2014 5:25:43 AM
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1 saves
"In addition to use at stadiums and other venues to determine what signs people are looking at, eye-tracking technology can be used in stores to determine what products people are looking at on shelves"

Elizabeth, it seems something like mind reading to know what customers are really looking for. This will help to get more variety of the same items they are looking for. But what happens if someone is coming only for window shopping?

Elizabeth M
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Blogger
Re: Minority Report
Elizabeth M   6/5/2014 4:45:46 AM
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I know what you mean, tekochip. Technology is providing a bit too much information to companies for my tastes these days as well. I think research is really the best place for this type of technology, but I don't know if that's the only use it will have in the future.

tekochip
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Platinum
Minority Report
tekochip   6/4/2014 10:38:42 AM
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I like the idea of using the device as a research tool, but it would be quite frightening to think that the device would have widespread use.  Technology has certainly invaded our privacy in ways we never anticipated.  We have nearly fulfilled "The Minority Report" prophecy.
 
A few weeks ago I emailed a PDF of a hotel reservation to my Google email so that I could pull up the confirmation number from my phone if I needed it.  Days later I used Google Earth to plan my route from the airport and a pin showed up on the map detailing the hotel location and the days that I was going to stay there.  Google had read my PDF, extracted the reservation information, and was "helpful" enough to include that information on the map.
 
Scary stuff.


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