HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Blogs
Blog

Rebranding: Let's Hope This Story Has a Great Ending

NO RATINGS
View Comments: Oldest First|Newest First|Threaded View
William K.
User Rank
Platinum
So who is this "Newbie" that just appeared
William K.   4/8/2014 9:58:08 AM
NO RATINGS
It seems like name changing is indeed a new corporate fad, and it seems to be associated with changes in upper management. I would point out that mostly, the way to get ahead is to not go in circles, constantly changing direction. ( That is not a concept that I invented). 

If Fairchild wants to become a big name in power then they should announce that and get a nice logo that states"Fairchild Power!"  or perhaps "Fairchild POWER semiconductor" would be good. 

Abandoning a name with many years of accomplishments and a good reputation is quite a waste. 

bobjengr
User Rank
Platinum
REBRANDING
bobjengr   4/14/2014 6:27:13 PM
NO RATINGS
I think, if done properly, a company such as Fairchild can pull this off but only if the product lives up to the hype.  We seem to live in a time period where hype can rule the day.  (Look at Congress.  Anyone know what these guys and gals really do? ) I certainly think any and all claims must be substantiated with solid testing and data acquisition. In other words, show me the numbers!  A product that cannot live up to the claims made is a product doomed to failure.  Reading between the lines, I would hope the rebranding includes new products that fill specific needs and not "fluff", here today--gone tomorrow. 

richnass
User Rank
Blogger
Re: REBRANDING
richnass   4/21/2014 10:17:46 AM
NO RATINGS
I agree completely with both of the comments below. I'm hoping they can pull it off.

Partner Zone
More Blogs
Two researchers from Cornell University have won a $100,000 grant from NASA to continue work to develop an energy-harvesting robotic eel the space agency aims to use to explore oceans on one of the moons of Jupiter.
Is the factory smarter than it used to be? From recent buzzwords, you’d think we’ve entered a new dimension in industrial plants, where robots run all physical functions wirelessly and humans do little more than program ever more capable robotics. Some of that is actually true, but it’s been true for a while.
This is the story of a robotic ball clever enough to inspire the team behind the new Star Wars film.
Manufacturers have to manage a wide range of data, and unstructured data -- from PDFs to video files -- has become a big challenge as the new world of Big Data emerges.
Answer this question, and more, during Design News’ Focus on Fundamentals course -- From Rapid Prototyping to Quick-Turn Production: A User’s Guide -- June 2-4. Sponsored by Proto Labs.
Design News Webinar Series
5/21/2015 11:00 a.m. California / 2:00 p.m. New York
5/7/2015 11:00 a.m. California / 2:00 p.m. New York
6/3/2015 8:00 a.m. California / 11:00 a.m. New York
6/11/2015 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Jun 8 - 12, Everything You Ever Wanted to Know about Filters
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6 |  7


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Next Course June 2nd-4th:
Sponsored by Proto Labs
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2015 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service