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Rebranding: Let's Hope This Story Has a Great Ending

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William K.
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Platinum
So who is this "Newbie" that just appeared
William K.   4/8/2014 9:58:08 AM
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It seems like name changing is indeed a new corporate fad, and it seems to be associated with changes in upper management. I would point out that mostly, the way to get ahead is to not go in circles, constantly changing direction. ( That is not a concept that I invented). 

If Fairchild wants to become a big name in power then they should announce that and get a nice logo that states"Fairchild Power!"  or perhaps "Fairchild POWER semiconductor" would be good. 

Abandoning a name with many years of accomplishments and a good reputation is quite a waste. 

bobjengr
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Platinum
REBRANDING
bobjengr   4/14/2014 6:27:13 PM
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I think, if done properly, a company such as Fairchild can pull this off but only if the product lives up to the hype.  We seem to live in a time period where hype can rule the day.  (Look at Congress.  Anyone know what these guys and gals really do? ) I certainly think any and all claims must be substantiated with solid testing and data acquisition. In other words, show me the numbers!  A product that cannot live up to the claims made is a product doomed to failure.  Reading between the lines, I would hope the rebranding includes new products that fill specific needs and not "fluff", here today--gone tomorrow. 

richnass
User Rank
Blogger
Re: REBRANDING
richnass   4/21/2014 10:17:46 AM
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I agree completely with both of the comments below. I'm hoping they can pull it off.

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