HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Blogs
Blog

Rebranding: Let's Hope This Story Has a Great Ending

NO RATINGS
View Comments: Newest First|Oldest First|Threaded View
richnass
User Rank
Blogger
Re: REBRANDING
richnass   4/21/2014 10:17:46 AM
NO RATINGS
I agree completely with both of the comments below. I'm hoping they can pull it off.

bobjengr
User Rank
Platinum
REBRANDING
bobjengr   4/14/2014 6:27:13 PM
NO RATINGS
I think, if done properly, a company such as Fairchild can pull this off but only if the product lives up to the hype.  We seem to live in a time period where hype can rule the day.  (Look at Congress.  Anyone know what these guys and gals really do? ) I certainly think any and all claims must be substantiated with solid testing and data acquisition. In other words, show me the numbers!  A product that cannot live up to the claims made is a product doomed to failure.  Reading between the lines, I would hope the rebranding includes new products that fill specific needs and not "fluff", here today--gone tomorrow. 

William K.
User Rank
Platinum
So who is this "Newbie" that just appeared
William K.   4/8/2014 9:58:08 AM
NO RATINGS
It seems like name changing is indeed a new corporate fad, and it seems to be associated with changes in upper management. I would point out that mostly, the way to get ahead is to not go in circles, constantly changing direction. ( That is not a concept that I invented). 

If Fairchild wants to become a big name in power then they should announce that and get a nice logo that states"Fairchild Power!"  or perhaps "Fairchild POWER semiconductor" would be good. 

Abandoning a name with many years of accomplishments and a good reputation is quite a waste. 

Partner Zone
More Blogs
Researchers have been developing a number of nano- and micro-scale technologies that can be used for implantable medical technology for the treatment of disease, diagnostics, prevention, and other health-related applications.
Take a look at some of the best movies that include self-aware machines.
An engineer in the United Kingdom has found inspiration in nature for the design of bridges that are far stronger and more durable than current designs.
Inspire 2016 from solidThinking helps design engineers find the right product shape to reduce weight, maintain strength, and make the product easier to manufacture.
Recent wind-energy research has set its sights on scaling up, with the development of some of the largest-ever wind turbine technology to take advantage of this type of energy on a grand scale.
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Jul 11 - 15, Embedded System Design Techniques™ - Debugging Real-time Embedded Software – Hands on
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6 |  7 | 8 | 9 | 10


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Technology Marketplace

Copyright © 2016 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service