HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Blogs
Blog

Rebranding: Let's Hope This Story Has a Great Ending

NO RATINGS
View Comments: Oldest First|Newest First|Threaded View
William K.
User Rank
Platinum
So who is this "Newbie" that just appeared
William K.   4/8/2014 9:58:08 AM
NO RATINGS
It seems like name changing is indeed a new corporate fad, and it seems to be associated with changes in upper management. I would point out that mostly, the way to get ahead is to not go in circles, constantly changing direction. ( That is not a concept that I invented). 

If Fairchild wants to become a big name in power then they should announce that and get a nice logo that states"Fairchild Power!"  or perhaps "Fairchild POWER semiconductor" would be good. 

Abandoning a name with many years of accomplishments and a good reputation is quite a waste. 

bobjengr
User Rank
Platinum
REBRANDING
bobjengr   4/14/2014 6:27:13 PM
NO RATINGS
I think, if done properly, a company such as Fairchild can pull this off but only if the product lives up to the hype.  We seem to live in a time period where hype can rule the day.  (Look at Congress.  Anyone know what these guys and gals really do? ) I certainly think any and all claims must be substantiated with solid testing and data acquisition. In other words, show me the numbers!  A product that cannot live up to the claims made is a product doomed to failure.  Reading between the lines, I would hope the rebranding includes new products that fill specific needs and not "fluff", here today--gone tomorrow. 

richnass
User Rank
Blogger
Re: REBRANDING
richnass   4/21/2014 10:17:46 AM
NO RATINGS
I agree completely with both of the comments below. I'm hoping they can pull it off.

Partner Zone
More Blogs
As part of a new DARPA project, Jan Scheuermann, a quadriplegic woman, was able to use neural implants to control a F-35 fighter jet in a simulator.
An app for your Android phone finds lighter materials for your design and even tells you how much each will save (or cost) you.
Audi is testing a new technology that eases many assembly activities at its Neckarsulm plant: the so-called "chairless chair." The device's carbon-fiber construction allows employees to sit without a chair. At the same time, it improves their posture and reduces the strain on their legs.
It took engineers nearly half a century to determine why the SS Schenectady, while docked quietly in a harbor off Portland, Ore. one day, suddenly snapped in half.
Just when you thought mobile technology couldn’t get any more personal, Procter & Gamble have come up with a way to put your mobile where your mouth is, in the form of a Bluetooth 4.0 connected toothbrush.
Design News Webinar Series
2/25/2015 11:00 a.m. California / 2:00 p.m. New York
12/11/2014 8:00 a.m. California / 11:00 a.m. New York
12/10/2014 8:00 a.m. California / 11:00 a.m. New York
11/19/2014 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Mar 9 - 13, Implementing Motor Control Designs with MCUs and FPGAs: An Introduction and Update
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  67


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2015 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service