HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Blogs
Blog

Rebranding: Let's Hope This Story Has a Great Ending

NO RATINGS
View Comments: Newest First|Oldest First|Threaded View
richnass
User Rank
Blogger
Re: REBRANDING
richnass   4/21/2014 10:17:46 AM
NO RATINGS
I agree completely with both of the comments below. I'm hoping they can pull it off.

bobjengr
User Rank
Platinum
REBRANDING
bobjengr   4/14/2014 6:27:13 PM
NO RATINGS
I think, if done properly, a company such as Fairchild can pull this off but only if the product lives up to the hype.  We seem to live in a time period where hype can rule the day.  (Look at Congress.  Anyone know what these guys and gals really do? ) I certainly think any and all claims must be substantiated with solid testing and data acquisition. In other words, show me the numbers!  A product that cannot live up to the claims made is a product doomed to failure.  Reading between the lines, I would hope the rebranding includes new products that fill specific needs and not "fluff", here today--gone tomorrow. 

William K.
User Rank
Platinum
So who is this "Newbie" that just appeared
William K.   4/8/2014 9:58:08 AM
NO RATINGS
It seems like name changing is indeed a new corporate fad, and it seems to be associated with changes in upper management. I would point out that mostly, the way to get ahead is to not go in circles, constantly changing direction. ( That is not a concept that I invented). 

If Fairchild wants to become a big name in power then they should announce that and get a nice logo that states"Fairchild Power!"  or perhaps "Fairchild POWER semiconductor" would be good. 

Abandoning a name with many years of accomplishments and a good reputation is quite a waste. 

Partner Zone
More Blogs
Visualization and virtual reality tools allow design engineers to build virtual prototypes that can be manipulated collaboratively. You can swap out materials and store data within the file.
Being in an incubator can be analogous to shopping in a “big box retailer.” You can find many things you need under one roof along with moral support to sustain and move your startup to a successful launch.
Scientists at four major universities in Europe have released a joint paper describing the use of light to put active materials into motion and to control that motion, producing lifelike mechanisms that may or may not contain living organisms, but can produce useful work.
Autodesk and Siemens PLM have reached an agreement to create seamless integration between their design software files.
Researchers have developed a lightweight, solar-energy-harvesting mesh of batteries that stretches, making it well-suited to wearable tech.
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6 |  7 | 8 | 9


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Technology Marketplace

Copyright © 2016 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service