HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Blogs
Blog

NI's Dr. T to Receive Lifetime Achievement Award

NO RATINGS
View Comments: Newest First|Oldest First|Threaded View
Page 1/2  >  >>
Cabe Atwell
User Rank
Blogger
Re: Congratulations to Dr. T
Cabe Atwell   1/20/2014 5:33:13 PM
NO RATINGS
Congrats Dr. T, I can't think of anyone more deserving of this prestigious award.

Ann R. Thryft
User Rank
Blogger
Re: Congratulations to Dr. T
Ann R. Thryft   1/13/2014 12:53:13 PM
NO RATINGS
Thanks, Chuck. A focus on short-term strategies alone can be a company's death-knell, as we saw back when the Japanese and the US were duking it out for DRAM market dominance. If I were a CEO I'd want to have both types of plans in place.



Charles Murray
User Rank
Blogger
Re: Congratulations to Dr. T
Charles Murray   1/10/2014 6:02:55 PM
NO RATINGS
Good points, Ann. A myopic focus on short-term gain definitely hurts product development, particularly when lots of science (as opposed to engineering) is needed. That said, I'd probably do the same thing if I was a CEO, knowing that my job depended on the company's short-term performance.

Ann R. Thryft
User Rank
Blogger
Re: Congratulations to Dr. T
Ann R. Thryft   12/12/2013 11:54:57 AM
NO RATINGS
A lot of people were wondering the same thing and speculating about it online/in print. Some of us long-term Mac users were feverishly hoping that he had. The problem with long term business strategies or plans is, the longer they're made for, the less likely the later items will be carried out because things change, often in unexpected ways. That is, of course, also the challenge, to write a plan that's not just a list of things to do, but more like a decision tree. I agree, if anyone could foresee the future out a few decades, it would be Jobs.

Elizabeth M
User Rank
Blogger
Re: Congratulations to Dr. T
Elizabeth M   12/12/2013 11:41:32 AM
NO RATINGS
Actually, still on this topic, Ann--the first thing I thought when Jobs died was whether he'd worked with his team to come up with a long-term strategy for the company. And I vaguely wondered if anyone had written a story about this and about how Jobs was handling what would happen to the business if something should happen to him. I know he was deeply private but I wonder if a story or a book will some day come out about this. It would be a fascinating read.

Elizabeth M
User Rank
Blogger
Re: Congratulations to Dr. T
Elizabeth M   12/12/2013 11:30:29 AM
NO RATINGS
Yes, you're right, I'm probably being generous to say 100 years of plans for Apple. But Jobs always seemed ahead of the game, sometimes really way ahead.

Ann R. Thryft
User Rank
Blogger
Re: Congratulations to Dr. T
Ann R. Thryft   12/11/2013 12:07:19 PM
NO RATINGS
I, too, wonder if Apple has, or had, long-term strategies in place before Job died. I suspect they did, along with Microsoft and a few others. But 100 years? I don't think so.

Elizabeth M
User Rank
Blogger
Re: Congratulations to Dr. T
Elizabeth M   12/10/2013 1:16:55 PM
NO RATINGS
Oh, sorry I misunderstood you, but I completely see your point now. (You were probably clear; sometimes my brain is not!) Yes, indeed, that is a much better strategy. Even if a company chasing short-term profitability succeeds in the short term, in the long term having more of a market-centric strategy rather than a company-focused one seems a far better option. Thanks for clarifying that! (I still could see a company like Apple having a long-term plan like this...they are always ahead of things in terms of technology.)

Ann R. Thryft
User Rank
Blogger
Re: Congratulations to Dr. T
Ann R. Thryft   12/10/2013 12:30:01 PM
NO RATINGS
I guess I wasn't clear: the Japanese, with their 25-year business plans, completely beat the US, with their 5-year business plans, in the DRAM market. Some of us observing at the time thought there was a causal link between those facts. Focusing on short-term profitability (good for management bonuses) instead of paying attention to where the markets for technology are going (good for market dominance) was a losing strategy. The US companies doing this, with one exception, croaked.



Elizabeth M
User Rank
Blogger
Re: Congratulations to Dr. T
Elizabeth M   12/10/2013 9:16:11 AM
NO RATINGS
That's really interesting, Ann. I guess five years makes sense due to the profitability cycles, as you point out. It would be really hard to plan for the next 100 years. But to try to do it and have the forethought, like NI does, is pretty impressive. I suppose you have to be flexible!

Page 1/2  >  >>
Partner Zone
More Blogs
If you see a hitchhiker along the road in Canada this summer, it may not be human. That’s because a robot is thumbing its way across our neighbor to the north as part of a collaborative research project by several Canadian universities.
Stanford University researchers have found a way to realize what’s been called the “Holy Grail” of battery-design research -- designing a pure lithium anode for lithium-based batteries. The design has great potential to provide unprecedented efficiency and performance in lithium-based batteries that could substantially drive down the cost of electric vehicles and solve the charging problems associated with smartphones.
Help us recognize engineers who are ahead of the trends and making big moves in the design engineering community.
Robots in films during the 2000s hit the big time; no longer are they the sidekicks of nerdy character actors. Robots we see on the big screen in recent years include Nicole Kidman, Arnold Schwarzenegger, and Eddie Murphy. Top star of the era, Will Smith, takes a spin as a robot investigator in I, Robot. Robots (or androids or cyborgs) are fully mainstream in the 2000s.
Nominations are now open for our annual Golden Mousetrap Awards. Enter today!
Design News Webinar Series
7/23/2014 11:00 a.m. California / 2:00 p.m. New York
7/17/2014 11:00 a.m. California / 2:00 p.m. New York
6/25/2014 11:00 a.m. California / 2:00 p.m. New York
5/13/2014 10:00 a.m. California / 1:00 p.m. New York / 6:00 p.m. London
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Aug 18 - 22, Embedded Software Development With Python & the Raspberry Pi
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Last Archived Class
Sponsored by igus
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service