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NI's Dr. T to Receive Lifetime Achievement Award

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Cabe Atwell
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Re: Congratulations to Dr. T
Cabe Atwell   1/20/2014 5:33:13 PM
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Congrats Dr. T, I can't think of anyone more deserving of this prestigious award.

Ann R. Thryft
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Re: Congratulations to Dr. T
Ann R. Thryft   1/13/2014 12:53:13 PM
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Thanks, Chuck. A focus on short-term strategies alone can be a company's death-knell, as we saw back when the Japanese and the US were duking it out for DRAM market dominance. If I were a CEO I'd want to have both types of plans in place.



Charles Murray
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Re: Congratulations to Dr. T
Charles Murray   1/10/2014 6:02:55 PM
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Good points, Ann. A myopic focus on short-term gain definitely hurts product development, particularly when lots of science (as opposed to engineering) is needed. That said, I'd probably do the same thing if I was a CEO, knowing that my job depended on the company's short-term performance.

Ann R. Thryft
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Re: Congratulations to Dr. T
Ann R. Thryft   12/12/2013 11:54:57 AM
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A lot of people were wondering the same thing and speculating about it online/in print. Some of us long-term Mac users were feverishly hoping that he had. The problem with long term business strategies or plans is, the longer they're made for, the less likely the later items will be carried out because things change, often in unexpected ways. That is, of course, also the challenge, to write a plan that's not just a list of things to do, but more like a decision tree. I agree, if anyone could foresee the future out a few decades, it would be Jobs.

Elizabeth M
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Re: Congratulations to Dr. T
Elizabeth M   12/12/2013 11:41:32 AM
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Actually, still on this topic, Ann--the first thing I thought when Jobs died was whether he'd worked with his team to come up with a long-term strategy for the company. And I vaguely wondered if anyone had written a story about this and about how Jobs was handling what would happen to the business if something should happen to him. I know he was deeply private but I wonder if a story or a book will some day come out about this. It would be a fascinating read.

Elizabeth M
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Re: Congratulations to Dr. T
Elizabeth M   12/12/2013 11:30:29 AM
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Yes, you're right, I'm probably being generous to say 100 years of plans for Apple. But Jobs always seemed ahead of the game, sometimes really way ahead.

Ann R. Thryft
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Re: Congratulations to Dr. T
Ann R. Thryft   12/11/2013 12:07:19 PM
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I, too, wonder if Apple has, or had, long-term strategies in place before Job died. I suspect they did, along with Microsoft and a few others. But 100 years? I don't think so.

Elizabeth M
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Re: Congratulations to Dr. T
Elizabeth M   12/10/2013 1:16:55 PM
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Oh, sorry I misunderstood you, but I completely see your point now. (You were probably clear; sometimes my brain is not!) Yes, indeed, that is a much better strategy. Even if a company chasing short-term profitability succeeds in the short term, in the long term having more of a market-centric strategy rather than a company-focused one seems a far better option. Thanks for clarifying that! (I still could see a company like Apple having a long-term plan like this...they are always ahead of things in terms of technology.)

Ann R. Thryft
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Re: Congratulations to Dr. T
Ann R. Thryft   12/10/2013 12:30:01 PM
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I guess I wasn't clear: the Japanese, with their 25-year business plans, completely beat the US, with their 5-year business plans, in the DRAM market. Some of us observing at the time thought there was a causal link between those facts. Focusing on short-term profitability (good for management bonuses) instead of paying attention to where the markets for technology are going (good for market dominance) was a losing strategy. The US companies doing this, with one exception, croaked.



Elizabeth M
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Re: Congratulations to Dr. T
Elizabeth M   12/10/2013 9:16:11 AM
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That's really interesting, Ann. I guess five years makes sense due to the profitability cycles, as you point out. It would be really hard to plan for the next 100 years. But to try to do it and have the forethought, like NI does, is pretty impressive. I suppose you have to be flexible!

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