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Nike iPhone App Helps Make Products More Sustainable

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Elizabeth M
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Re: informative but not quite useful
Elizabeth M   8/7/2013 7:47:49 AM
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I just took a look at BlueSign--interesting. It does seem like something that goes way beyond what Nike is doing; you're right, NadineJ. And of course Nike has a vested interest in looking like they're doing something for sustainability and an app like this would raise their profile for people worried about this issue. But it seems like designers would definitely find something like BlueSign way more helpful.

NadineJ
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Re: informative but not quite useful
NadineJ   8/6/2013 3:20:33 PM
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As I mentioned, it's very informative for anyone who doesn't know much about materials. 

The app does what's it's designed to do.  That's not a flaw.  It gives consumers fun facts while helping Nike's credibility.

Just like organic farming, it's very complicated.  Lots of designers get frustrated.  Luckily, in apparel and footwear, there are new companies, like BlueSign, that help give guidance.

Elizabeth M
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Re: informative but not quite useful
Elizabeth M   8/6/2013 1:36:45 PM
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Thanks for the real-world perspective on this, Nadine. So the app has flaws, I can see that from what you're saying. Do you still think it is a useful resource, in your opinion? Are there a lot of designers out there who don't know a lot about the materials they're using or thinking to use in products?

NadineJ
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informative but not quite useful
NadineJ   8/6/2013 1:28:52 PM
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Interesting timing.  I just got that app a few weeks ago.

It is very informative for anyone who doesn't know much about materials.  For example, organic cotton is extremely water intensive and nylon takes over 50yrs to breakdown-if continuously exposed to sunlight (most landfills are underground).  The app ranks down feathers very highly across many categories (energy, organic, etc).  Anyone who's ever seen a video of how goose down is harvested would disagree.  Typically, it's live-plucked.  There's nothing "eco" about that.

It's nice PR for Nike to give consumers more info.  But, designers and manufacturers need a good source of dynamic info in order to create products that are truly sustainable.

Elizabeth M
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Re: A great start
Elizabeth M   8/6/2013 9:36:21 AM
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Yes, Chuck, I think it is and will be useful. But as Ann points out, there is a lot more that can be done, I'm sure, and more materials that can be listed. I don't know Nike's plans at this point; it would be something I'd have to look into. But surely it would be very useful if they would continue to add materials to the list and the app.

Mydesign
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App for everything
Mydesign   8/5/2013 11:56:14 PM
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Elizabeth, now it's the time for an App for everything. So there is no wonder that such apps can be used in all areas of our day to day personal life and at enterprise level. There is no doubt that apps can increase the productivity, accountability, tracking, monitoring and even creativity at enterprise level

Charles Murray
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Re: A great start
Charles Murray   8/5/2013 7:10:05 PM
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Great post and a great idea -- one that should be useful for a lot of our readers.

Ann R. Thryft
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A great start
Ann R. Thryft   8/5/2013 1:01:24 PM
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This is a great idea, and a great start. 75,000 sounds like an impressive number, but there are many, many materials Nike doesn't use in its products. What classes of materials are included? For example, what kinds of plastics and rubber? Any metals? And is there any intention, by Nike or another entity, of expanding this to include whatever categories aren't at present?

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