While at the Design West show last week, I spent some time with Mitch Dale, senior manager of business development for Microchip. We had a discussion about what the most important features of today's (and tomorrow's) MCUs are. See the short video below for the full discussion.
Nice video, Rich. It makes sense that the bleeding edge of wifi -- according to Mkitch Dale -- includes standards, streamlined connectivity, and security. Phones have seen vast technological advancements in just a few years. Now it's time to make sure they work right.
It seems like Microchip would be the ideal company to provide MCUs for the Internet of Things. Microchip's strength has always been at the low end, in low-cost, eight-bit devices. Applications involving the Internet of Things would presumably be cost-constrained. This seems like a good fit.
Rich, another intersting video comment. You make a good point about the market being mature, and the response was good as well. This is a well understood technology. That also makes is interesting for applications that want to leverage communications without having to introduce a whole new infrastructure.
As manufacturers add new technologies to their products, designing for compliance becomes more difficult. Prepare for the certification testing process. Otherwise, you increase the risk of discovering a safety issue after a product leaves the assembly line. That will cause significant time-to-market delays, be much costlier to fix, and damage your brand in the eyes of customers.
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