While at the Design West show last week, I spent some time with Mitch Dale, senior manager of business development for Microchip. We had a discussion about what the most important features of today's (and tomorrow's) MCUs are. See the short video below for the full discussion.
Nice video, Rich. It makes sense that the bleeding edge of wifi -- according to Mkitch Dale -- includes standards, streamlined connectivity, and security. Phones have seen vast technological advancements in just a few years. Now it's time to make sure they work right.
It seems like Microchip would be the ideal company to provide MCUs for the Internet of Things. Microchip's strength has always been at the low end, in low-cost, eight-bit devices. Applications involving the Internet of Things would presumably be cost-constrained. This seems like a good fit.
Rich, another intersting video comment. You make a good point about the market being mature, and the response was good as well. This is a well understood technology. That also makes is interesting for applications that want to leverage communications without having to introduce a whole new infrastructure.
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In this new Design News feature, "How it Works," we’re starting off by examining the inner workings of the electronic cigarette. While e-cigarettes seemed like a gimmick just two or three years ago, they’re catching fire -- so to speak. Sales topped $1 billion last year and are set to hit $10 billion by 2017. Cigarette companies are fighting back by buying up e-cigarette manufacturers.
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