Here is the ad that you had not seen (but everyone else at you table had.) A kid in a Darth Vador suit tried his Jedi power all around his yard with no success. When he got in front of his family VW, the car started. He was startled and delighted with his new-found power. It turned out his parents were watching from inside and his dad had a remote starter.
I admit I am one of thoese 68 percent that sleep within easy mobile-phone reach, and I even will grab my phone and check my Facebook or messages in the middle of the night if I wake up. I'm not sure what this means, either, except that we have all become obsessed with our mobile applications and easy access to technology. I suppose that would make sense to auto designers as they build more intelligence into vehicles. But I don't think anyone should ever surf the web and drive a car at the same time!