Autodesk, the software company well known for its flagship AutoCAD program, has long been the leading provider of 3D design software for the architectural, engineering, construction, manufacturing, and entertainment industries. In 2008, it made Fast Company's Most Innovative Companies list (and rightfully so) for its role in several major design, manufacturing, and entertainment projects.
Now, Autodesk is finally putting its award-winning visual expertise in the hands of the average consumer with the latest update to its Socialcam mobile app.
The major upgrades in the new version include a redesign of the video effects, 720p and High Dynamic Range video capture, one-click mapping, and a new app icon.
The Socialcam app lets you instantly capture, edit, and share videos anywhere in the world. (Source: AutoDesk and iTunes)
Socialcam offers yet another twist to the explosively popular social media apps like Twitter, Instagram, and Facebook. It allows users to capture, share, and view videos on an iOS or Android device. Its ultimate goal is to let users unleash their creative and artistic potential in an online social networking environment.
With more than 20 million adopters, the revitalized Socialcam appears to be on the rise as a player in the mobile app realm. Backed by leading-edge visual effects software, it demonstrates a progressive step toward an interconnected and mobile world where capturing and sharing vivid recollections of our experiences is only a few finger taps away.
I have nothing against this app or any other app but I feel that doing something with social media is useless right now. It has no business value plus is less professional. Look at how they approach towards the users ? It does not carry any professionalism at all. So if you are to do an App for some sort of a commercial value, do not target social media
This is just a way to give the public avenues for sharing video. Instagram is a perfect example of a popular social platform becoming mainstream. AutoDesk is just trying the exact same thing, but with video.
Social is all about ad revenue, promotion for more sales, the tried and true. But, why do you feel like it has no merit?
"Social is all about ad revenue, promotion for more sales, the tried and true. But, why do you feel like it has no merit?"
@Cabe: My point is that as long as social media is being served with a purpose rather than just to gain money would be more valued especially by the professionals. Right now take FB or Twitter. What professionalism or purpose does it carry for the society ? Nothing other than flirting and promoting unwanted items or services. It may be used for fun purposes but if you can generate fun with some purpose and value, then it will be more appreciated.
I suppose twitter could be seen as a way to promote some product. I use it to give links to articles I write, but that is essentially a product too. At least the tweet is only 160 characters and not in your face everywhere you go. You do have the option to not read or even look at the words.
FB is packed with social comments, people's lives, and their adventures. All of which, I avoid reading. Is that not pure social networking? I know companies put product updates on FB too, but sometimes it is worth looking at or reading. Especially if you want the item.
How would you like to see social used? Perhaps, I can not see another use.
@Cabe: Honestly I do not see twitter as a promising media for promoting any professional thing.
If I would be given a chance to decide on how to use social media to make professional decisions / promotions, I would scrap off all the social media we have right now except LinkedIN and make things more professional.
@Cabe: Yes it allows us to be ourselves but if we are always being ourselves then will there ever be such a thing called professionalism? We do have to adjust accordingly based on the situation, so if we want social media to join the business community they do have to be professional.
It is a problem with a solution we cannot see. However, some developer, someday, will see how it can be handled and make the solution. Like twitter for example... The developer wanted a way to publically share short messages. Now it is an important social media conduit. They saw something one else did at the time.
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