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Video: Volkswagen Engineers Underwater Car for Shark Week

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Beth Stackpole
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Beetle meets shark tank
Beth Stackpole   8/20/2012 10:22:07 AM
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Marketing ploy or not, this is a pretty cool reinterpretation of the iconic Beetle applied to a shark cage. Not sure I see the value of racing around chasing sharks under ground, but then again, Shark Week is one popular show.

Rob Spiegel
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Re: Beetle meets shark tank
Rob Spiegel   8/20/2012 11:10:14 AM
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One of the interesting things about this underwater vehicle is that is actually does look like a Beetle. Cool engineering idea.

JimT@Future-Product-Innovations
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just pure advertising
JimT@Future-Product-Innovations   8/20/2012 12:52:27 PM
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I love Shark-Week, (BTW, did I miss it, or is it still to be aired-?) and I'm a long time diver.  Oh, and my first car was a '68 beetle --  so LOTS of connections to love about this story. But after looking it over, I was a little disappointed.  I'd chalk it up to a publicity stunt, or just pure advertising ---  good advertising at that --- but far short of any real engineering feat.  Especially in light of last week's stories about Mars Curiosity.  But just for fun, it offers a fun perception.  Wonder what the Sharks thought about it-?

Charles Murray
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Re: Beetle meets shark tank
Charles Murray   8/20/2012 7:21:47 PM
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I agree, Beth, it's definitely cool. I do wonder, though, are those Great Whites in that video? I think I'd want a little more protection in that case.

notarboca
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Re: Beetle meets shark tank
notarboca   8/20/2012 8:56:29 PM
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Umm, not enough shark cage for me, but the concept is beautiful and stimulating.  This is a scientific piece of functional art.

Scott Orlosky
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Re: Beetle meets shark tank
Scott Orlosky   8/20/2012 11:44:01 PM
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Notarboca - you said it.  This is a total mash-up of art and engineering and a bit of whimsy.  Nice to see the playful side of a company like Volkswagen.  How about a beetle-shaped moon buggy, next?

Beth Stackpole
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Re: just pure advertising
Beth Stackpole   8/21/2012 7:30:20 AM
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@JimT: Unfortunately, I think you missed it. I believe Shark Week was two or three weeks ago. (My son and friends were talking about it).

I agree with the comments that this leaned more heavily on the marketing ploy. And Chuck, I too, would want more protection down under with the great whites!

Chuck_IAG
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protection?
Chuck_IAG   8/21/2012 10:54:21 AM
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That shark cage offers about as much protection against sharks as a bikini does against sunburn.  And no mention of mileage?

But a cool engineering feat, even if it does not "move the ball forward" in an automotive or other sense.

Charles Murray
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Re: Beetle meets shark tank
Charles Murray   8/21/2012 9:42:43 PM
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I like your description, notarboca. It truly is a scientific piece of functional art.

mrdon
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Re: Beetle meets shark tank
mrdon   8/22/2012 1:38:36 AM
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The Discovery channel ran the commerical during Shark week. The speed at which the vehicle moves on the ocean floor wouldn't provide much of an escape from the shark, not to mention the large openings. I agree Charles, not protection from a Great White!

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