To the readers of Design News: Your world is changing. You have more new technologies than ever to keep up with—yet nothing ever seems to go away (remember the reported demise of the PLC?). More choices. More projects. More cost pressures. More sources of information—the most significant one being the web. Faster development cycles.
In short, you have more work and less time to do it. To help you manage it all, our world is about to change too, in a dramatic and exciting way: We're launching a major redesign of Design News. Our premier issue will hit your desks on January 13, 2003.
So that you can find the information you're looking for more quickly and easily, the new Design News will be a larger size, with a more detailed table of contents and article descriptions. We also are putting more navigation devices into the magazine, to help you get where you're going faster.
In every issue, you'll find more of the kind of editorial content you've told us you want and need, including:
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More editorial coverage of all major technology categories
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Objective, to-the-point analysis of critical trends and developments
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Shorter articles that are more to the point, and tell you what's in it for you
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Discussion of the underlying engineering principles and concepts
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More editorial that includes multiple points of view (most significantly your's)
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Plus more original, high-impact photography and artwork
One of the most significant changes, though, involves you. Yeah, you. You've told us that you want to hear more from other engineers—your peers in the design engineering community. So you'll find more input, opinions, and ideas from working product design engineers, as well as deeper coverage of the trade-offs involved in every design effort, and how engineers manage the consequences of the choices they make.
Not only your input, but your feedback is important, too. Drop me a line and let me know what you think about the new Design News.
kfield@reedbusiness.com
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