MATERIALS: Bausch + Lomb unveiled a major packaging innovation into the lens care market. B+L has replaced the traditional white HDPE bottle with a clear PET container. This launch is an important paradigm shift in lens care packaging driven by consumer demand for a transparent container.
The bottle’s design and development was made possible through a partnership with Amcor Rigid Plastics, the world’s leading producer of PET packaging, and R&D/Leverage, known for its world-class packaging design capabilities.
Bausch + Lomb worked with R&D/Leverage for several years to develop the clear PET bottle with rounded shoulders. Bausch + Lomb and Amcor worked extensively on optimizing the bottle’s wall thickness and dimensions, thus providing a comfortable feel and proper squeezing capability for the user.
A clear, polyolefin pressure-sensitive label replaces the previous white label and enhances the appealing see-through look. A special texture was added to the bottle design, to facilitate high-speed production and to enhance end-user ergonomics.
The renu® freshTM bottles are made of a healthcare-approved grade of PET. They are blow molded and then transported directly to a clean room where they are packed and then shipped to Bausch + Lomb.
The custom PET bottle will also be a key element of Bausch + Lomb’s new renu® lens care portfolio. The PET bottle features a snap-on cap and is available in 2oz, 4oz, 8oz, 12oz, and 16oz sizes. Bausch + Lomb said it plans to use the clear PET bottle as a new platform for future lens care products.
-Edited by Kelsey Anderson