In today’s hyper-connected world, sharing is the name of the game as we serve up ever-more details on our personal and professional lives to online social networks and communities made up of peers, friends, even strangers. Maybe you’re good with sharing details on your next project, how you really feel about your mother-in-law or where you went on vacation. But what about personal, health-related details like how much you weigh?
Withings is betting people are ready for such over-sharing. The company’s new sleekly designed Connected Body Scale not only automatically records your body weight, lean and fat mass and calculated body mass index (BMI), but it instantly transmits this data over WiFi to a Web page of choice or to a free iPhone application. By making all these stats available online, users have access to critical health information when they’re not on the actual scale, and with the Withings Web control panel, they can understand fitness levels and effects of diet.
So far, this WiFi integration seems pretty reasonable, even helpful for those really wanting to stay on top of their weight. But here’s the kicker: You can set up the Withings Web Control panel to automatically feed the weight data to Web sites like DailyBurn.com or RunKeeper or you can have it uploaded to your FaceBook page, even Twitter to share with a wider audience. I don’t know about you, but as cool as the scale features sound, I’m in the camp that likes to keep details surrounding my weight to myself. The scale sells for $159.
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