“Grandpa, what is that bright upside-down pear-shaped thing lit up on top of the smart man’s head?” asked the boy.
“That’s an incandescent light bulb,” the old man replied. “Back when I was your age, we used bulbs like that to help see at night. “The light bulb symbol used to represent a bright idea.”
“Grandpa, were you there when cavemen invented fire?”
I snapped the following photo of an icon and slogan while walking around the Grapevine Mills mall.
It is interesting to me that “smart” shopping is now associated with the shape of a compact fluorescent light bulb. I wonder how long it will take for the shape of an incandescent light bulb to no longer be associated with clever epiphanies.