In the same vein, the Reese’s division of Hershey’s candy company has been running a commercial spot that implores viewers to “Stop Global Warming Now… Or All the Reese’s will Melt.” Is the company trying to cash in by exploiting our growing environmental consciousness to sell candy? Or are they poking fun at America’s frenzied desire to go green by any means possible, even when the underlying motivations are asinine?
Nonetheless, if Reese’s can leverage global warming to sell peanut butter cups, when will companies whose products become more desirable if temperatures rise begin to use a similar advertisement strategy? With potentially hotter summers, will Carrier use this scheme to sell air conditioner units? Will Century 21 start pushing real estate investments in Canada and Alaska on speculation of a big thaw?
At the Design News webinar on June 27, learn all about aluminum extrusion: designing the right shape so it costs the least, is simplest to manufacture, and best fits the application's structural requirements.
For industrial control applications, or even a simple assembly line, that machine can go almost 24/7 without a break. But what happens when the task is a little more complex? That’s where the “smart” machine would come in. The smart machine is one that has some simple (or complex in some cases) processing capability to be able to adapt to changing conditions. Such machines are suited for a host of applications, including automotive, aerospace, defense, medical, computers and electronics, telecommunications, consumer goods, and so on. This radio show will show what’s possible with smart machines, and what tradeoffs need to be made to implement such a solution.