Whether the electric vehicle will survive its current technological success is an important question. The design advances evident in modern EVs aren't being matched by a commensurate surge in consumer uptake.
Sure, sales of the hybrid electric Chevy Volt have broadened beyond cutting-edge early adopters. Unfortunately, the sales haven't been high enough to stop GM from idling production for five weeks and laying off more than 1,000 workers.
Another high-flyer is the Nissan Leaf. This is a true, all-electric where there's no backup if battery anxiety becomes discharge reality. The Leaf is billed as the first affordable electric, yet its MSRP starts at $35,000, offset by a $7,500 tax credit. The Leaf is a good-looking city driver, and sticker shock may be in the eye of the beholder, but it doesn't escape me that, for the money, I could buy two new Sentras to replace the 2004 model I currently drive.
That calculus is obvious to most consumers, the savings on gas notwithstanding. As senior technical editor Chuck Murray has chronicled, a patchwork of buyer incentives and federal and state tax subsidies are constantly being pitched or revised in a bid to move more EVs off dealer lots. Most recently, President Obama proposed raising the federal tax credit to $10,000. Personally, the extra $2,500 wouldn't get me out of an Altima (my next planned upgrade after the Sentra) and into a Leaf.
Most aggressively, the California Air Resources Board is stiffening emission regulations, which will force more electrics on to the roads later this decade.
Yet neither government nor industry can impel consumers into EVs until they become an organically appealing purchase option. In this sense, it's like 1910 all over again.
In the early decades of the automobile industry, electrics were competing with gas- and even steam-powered cars. For a while, they did quite well. Thomas Edison even set up a factory that manufactured EV batteries.
@Jerry: The point that I'm respectfully making is that there won't be mass appeal for electric cars until people who are worried about how to pay thier current bills see a cost benefit. I'm also pointing out that EV's are touted as the answer to our eco-transportation needs when they're not as green as most in the industry would like consumers to believe.
There are more Camrys on the road than BMWs. Green vehicles are comapred to 4cylinders in the market because those currently offer the best mpg...apples to apples.
Congrats on your positive experiences with your EV. I hope the technology evolves too include the masses.
@William: If charging really can take up to five hours, I don't see any consumer making use of a charging station unless it's at their home, at the office, or they're on the road and can leverage some kind of charging station at their hotel. When else does the average consumer have a five-hour block of time to get their car revved up? Accelerating the battery charge cycle has to be a major design goal for EV battery makers and auto OEMs if this technology is to truly take off.
Hi Beth. It's not my claim. It is General Motor's statement:
Q: How long will it take to recharge the Volt? A: Up to 10 hours using a 120 volt (standard home) outlet, and about 4 hours if you have a 240 volt supply. http://gm-volt.com/chevy-volt-faqs/
Current best case - 4 hours to recharge. Yet the U.S. Government is subsidizing the construction of public charging stations.
I'm not anti-technology. But I am pro-common sense...
I totally agree. I had no idea it would take that long or I guess I knew it took that long at home, but thought/assumed a charging station would be quicker. Much, much quicker. You are right to say common sense would dictate that a charging station that demands five hours of your time is a wasted effort. Even if you parked it at a mall or a movie theatre where people go for some time, they are still not there for five hours. Work environments and home. That's where people spend that kind of significant chunk of time.
William, I think government and community has to encourage the Electric vehicles. When compare with traditional gasoline based vehicles, EVs are more ecco friendly and has less pollutions. Any way we cannot rely to Crude oil always and I think EV can be considering as a good alternate for it.
Great perspectives, Alex –- comparing the auto industry of today to that of 100 years ago; and VHS to Beta –you have touched on truths of invention that have long been frustration to their mothers.Historically its been said that necessity is the mother of invention.Couple that with a largely accepted paradigm that invention and patenting are a guarantee for success. Yet only the first is true with no guarantee that the invention has merit in a marketplace governed by consumers who tend to follow the herds. I have come to realize that invention is seed; but true growth requires innovation; and innovation is the whole system, including the culture, and market, and the timing.
As an inventor of several dozen USpatents, I experienced this first-hand. I believe that things "eventually" catch-on. This is one of the Mission Statements for FutureProductInnovations, published on our web site:
"More than two decades of product design and invention of new technologies has clearly shown that world markets are often not ready for most new cutting-edge ideas. But all great innovations have their own 'proper time' and they all come around, eventually.The saving grace of this deferral of innovation is the patent process, which protects those paradigm-breaking ideas while they incubate --- until their natural time comes"
Interesting how the two examples you've cited overrule that philosophy.The EV boom of a century ago, and Sony's mega investment in BETA; two inventions that never saw the boom of innovation. BETA will never come back, and their times have passed – never to realize fruition.
Charging Stations make absolutely no sense for anyone willing to take 2 minutes to think thru the logistics. Of course that might not include the current administration which seems to back "popular" over "logical".
EVs are a great technology -- but ideal only for home garage kept vehicles used for commuting.
Thanks, William for your always incisive comments, as well as everyone else who's weighed in. I think the vibe I'm getting is that EVs are at a tipping point, and one which is dependent on the building out of charging infrastructure. The latter -- regardless of how it's funded -- will be the key to whether EVs are a volume play in the next decade, or whether my 1910 analogy will rise again, Titanic-like, and be true on 2010--er 2012.
Seems like better standardization is needed among EV manufacturers for perhaps not just recharging, but having the option to do a quick battery swap might work. I see the potential to pull into a station and have a battery swapped robotically faster than filling on gas.
Electric cars and trucks are little more useful to the average person today than they were 100 years ago. The cost and limited range are deal breakers for most people. Personally I don't see that changing anytime soon. While there may be limited applications such as inner city deliveries where they may hold a small advantage, electric vehicles are little more than an impractical novelty to the average person. Without a massive improvement in battery technology and cost reduction I think electric cars may very well be little more a passing fad.
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