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Siemens Instrumentation Hits the Road

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Rob Spiegel
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Interesting roadshow
Rob Spiegel   6/29/2011 11:12:46 AM
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I wonder what type of stops it's going to make? Will this be a series of very elaborate customer calls, or will there be a public and educational aspect to the roadshow? Universities? State fairs?

Siemens has become increasingly visible in recent years with a wide range of promotional efforts that spill over into the consumer advertising space. Is this another promotion that goes beyond direct customers to reach the greater public?

Beth Stackpole
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Re: Interesting roadshow
Beth Stackpole   6/29/2011 5:08:23 PM
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I know, the idea of a road show is intriguing. It's not exactly like sensors and controls command the star-power of rock stars or political celebrities. What kind of exposure or real glimpse into their automation technologies are they hoping to accomplish? And is this the best way to spread the word to manufacturers--albeit, I do recall seeing a similar tractor trailer zipping by on the highway touting a big Siemens Medical logo. More of the same, maybe?

Charles Murray
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Sensor opportunities
Charles Murray   6/29/2011 11:32:22 AM
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Given the fact that the Midwest is dotted with smokestack industries, it seems this would be the next great opportunity for sensors, whether they be laser, optical or thermal.

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