Ford's Focus Electric initially launched in California, New York, and New Jersey, as well as in some selected metropolitan markets. The company predicted sales of 5,000 vehicles in 2012. (Source: Ford Motor)
The most valid point is that you want to be doing your development work when your competitors are doing their development work. It would be disastrous to start development on a new technology after your competitor already has a product in the marketplace.
Tesla Motors’ $35,000, 200-mile electric car may not revolutionize the auto industry by itself, but it could serve as a starting point for a long, steady climb to a day when half of the world’s vehicles will be plug-ins.
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