Nice-lookiong ride! Well done, BMW. The price isn't too bad, either--BMW seems to have found a way to combine luxury and affordability in their EV. I understand how traditional BMW buyers might balk, but perhaps people who would never buy a BMW or EV might like the look and the price and get on board. I guess time will tell.
I heard the reviews on the radio and podcasts before I saw the car.
Yowza. Now, I understand the negative reaction. It looks like the offspring of a Prius and Mazda3. It does not look like a BMW.
The zeitgeist that's leading back to urbanization has been interesting. As someone who did not participate in suburban flight, the romantic notion of zipping around "the city" in an electric car has no emotional hold. But, it does for many others. It's really unfortunate that this consumer doesn't get a stylish option, not even from BMW.
Liz, your comment about combining luxury and affordability is right on target when you look at it from the perspective of the EV market. The Tesla Model S is probably the closest competitor, at least in terms of luxury brand aspirations. But the Model S costs about $30,000 more than the i3. On the flip side, the Nissan Leaf, in the mid-$20,000 range, is closer in terms of cost, although not targeted for a premium audience. So the i3 lands smack-dab in the middle of those two.
An interesting side note to the i3 story: In its press release, BMW describes the i3 as "the world's first premium car designed from the ground up to be powered by an electric drive system." It would seem BMW has forgotten about, or is just plain ignoring, Tesla.
Yes, I agree with you that this car is in a good position in the EV market, Chuck, and I applaud BMW for its relative affordability with premium style. I think sometimes there are people who just want EVs to fail to prove some kind of point, and will look negatively on anything manufacturers are trying to do to attract not just hippie-eco types, but other more mainstream or high-end customers. I personally hope BMW has a lot of success with this to quiet some of those naysayers.
With you Nadine. The Prius is sexy next to this buggy. (Actually, though it doesn't fit my needs I am a Prius fan, it sells well because it works, not for "green cred" IMHO. Chuckle.)
I think the $5k range extender is a smart marketing move. It will really help the range anxiety thing. Frankly I am dubious of the chances of any vehicle (electric or not) with a sub 100 mile range. The only things that can get away with that are toys like dirt bikes (love dirt bikes, bet an electric one like a Zero would be fun).
Without the range extender it strikes me as a toy. (Sorry Liz) ;^)
I think the Eco-toy market is getting saturated and a lot of the potential buyers have theirs already.
Not anti-electric-just don't think they are ready for the big time. Cue fire storm from pro-EV zealots.
Agree - this doesn't look exciting - too bad because the 90 mi. range would easily cover all but maybe 5-6 trips in a given year. (Really - does the average person drive ~90mi*300days = 27,000+mi/year??)
I was hoping it would look close to the original I3 concept car. At that price, I want something that excites me.
Prius is a reasonably well engineered car - with the exception of the poorly designed dash - way too cluttered and non-intuitive, and the non-existent clearance. I've rented several,
Twenty months after news leaked about Apple Inc.’s secretive automotive project, the high-tech giant has apparently decided it will not go toe-to-toe with Detroit, leaving few in the Motor City surprised.
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