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It's Still About the Battery

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TJ McDermott
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Re: $90,000 = niche market
TJ McDermott   5/19/2013 10:05:21 PM
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The car doesn't offer anything revolutionary that is worth trickling down to the masses.  All are hampered by the same limitation noted in the title of the article.

Someone is going to earn themselves a Nobel in chemistry for the eventual breakthrough.

Or maybe physics, if that person comes up with something REALLY revolutionary.

Mr. Shipstone, we really need ya now.

Contrarian
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Gold
SSDD
Contrarian   5/20/2013 11:11:17 AM
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 Back in the '90's the GM EV1 was by all rights a very good EV and loved by all who were able to get a lease for one.  Fast forward 20 years or so and here we have another arguably better but still really expensive EV.  One thing that can be said for the Teslas is they're less likely to be recalled and crushed.

Just because you can make something really well for a lot of money doesn't mean it will be a success as a retail product.  In this case even if the car were free, the cost of the battery alone exceeds what most people pay for an ICE car.  The question is if their business model can outlive the development cycle of a cost effective battery.  There's only so many of these cars they're going to sell before they've saturated the $100K a copy EV car market.

Pubudu
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Platinum
Tax 350%
Pubudu   5/20/2013 1:39:56 PM
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Cabe, I will be right after you to buy the $20K car if taxes not matter for me,

Normally tax rate will be 350% and the India it will be within 350% to 450% of the original price of the vehicle. I believe that government should provide a tax reduction at least for the hybrid vehicles in order to promote those over the gasoline vehicles. 

Pubudu
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Platinum
Re: Agreed!
Pubudu   5/20/2013 1:49:32 PM
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Exactly a.saji, in the Mercedes S class 2013 which is launched in 15th of this month has a unbelievable features.

Best one would be the self drive function driver only need to place the hand on the steering that is also only because of the legal issue. 

kenish
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Platinum
Re: Waiting for chemistry
kenish   5/20/2013 2:06:02 PM
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Even slower...a Duffy Boat full of spare batteries:

http://www.duffyboats.com/

Pubudu
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Platinum
Re: Agreed!
Pubudu   5/20/2013 2:08:42 PM
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When it comes to energy savings in the automobile industry I believe that the Mercedes BlueEfficiancy tech is the best which focus not only the fuel consumption but also aerodynamics, weight, and much more. They were the first to introduce the eco start/stop function for the vehicle. 

Pubudu
User Rank
Platinum
Re: $90,000 = niche market
Pubudu   5/20/2013 2:18:05 PM
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NadineJ, I think that they are in the market too. Toyota prius is doing well now which has about 30Km/l

And Toyota aqua is doing about 40Km/l. 

apresher
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About the Battery
apresher   5/20/2013 2:44:52 PM
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Chuck,  Excellent article. But Tesla has still accomplished something very noteworthy, gaining this much attention to their technology. A more practical goal will probably be to move their price targets down to the $70,000 level and continue their quest.  But I agree, ultimately battery performance will be the most important factor. Thanks.

Debera Harward
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Silver
Re: About the Battery
Debera Harward   5/20/2013 8:25:31 PM
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Apresher i agree with you that Tesla has done a wonderfull job in development of this car but obviously $90,000 car is not affordable by everyone because its a luxury car , The most important thing done by Telsa will be to reduce the charges without having impact on battery and milage covered .

CharlesM
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Silver
Re: Waiting for chemistry
CharlesM   5/21/2013 3:09:54 PM
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Once again, Mr. Murray has not missed an opportunity to bash and spread skepticism on a new, sustainable technology that may represent the biggest cultural and economic revolution since the cheap gasoline boom arrived 100 years ago (which has ended but succeeded in locking in the infrastructure we now have). You seem to pretend that Tesla car introductions are standing still or going backwards from, say, the GM EV-1. Maybe the progress of EVs is slow, but it is happening.

So OK, we got it: Battery technology is improving at a slower pace than ICs. That is so not profound. You will look silly and oddly pessimistic--especially for a technology writer(!)--when EV prices inch down toward more mainstream transportation and their range creeps up to be practical even for people who inexplicably think they need hundreds of miles of range instantly on tap. (How many people really need to drive more than 200 miles/day, anyway?) This is happening at a pace that is accelerating, even if slowly.

If EVs were to stop progressing entirely, we would still have an American made sedan that will outperform virtually any European sedan at comparable purchase cost and a fraction of operational costs, and with very little infrastructure tweaks can do so without using hardly any non-renewable or hydrocarbon fuels. And it's outselling those cars! But of course all the right-wing nuts on this board will jump in with various non sequiturs, such as stating that no such car is "practical" and that there's no transportation problem that can't be solved simply by more drilling everywhere, if Obama would just let them.

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