Electric vehicle sales numbers are anemic, and EV battery makers are fighting for their lives. So why are automakers rolling out a steady stream of new battery-powered cars?
Last week, we told you about the unveiling of two battery-powered vehicles: General Motors' Spark EV and Chrysler's Fiat 500e. This year, pure electric vehicles have been rolled out by Tesla, Honda, Ford, Coda, and Toyota. In 2013, BMW will unveil its all-electric i3.
"It's a head-scratcher, looking at it from the outside," Mike VanNieuwkuyk, executive director of global automotive at J.D. Power & Associates, told us. "There are so many battery-electric products being developed, and to date there are not a lot of sales."
Check out some of the EVs that are making news.
Ford's Focus Electric initially launched in California, New York, and New Jersey, as well as in some selected metropolitan markets. The company predicted sales of 5,000 vehicles in 2012. (Source: Ford Motor)
Recent predictions from industry analysts make the situation even more of a puzzler. In November, J.D. Power released a study forecasting miniscule BEV sales numbers. The 2012 Electric Vehicle Ownership Experience Study predicted battery-electrics would make up less than 1 percent of all vehicles sold in the US in 2015. Lux Research and Pike Research have also published dire forecasts for pure EVs and EV batteries in the past year.
Nevertheless, there are reasons for the growing parade of BEVs. Some automakers (including Nissan and Tesla, to name two) are true believers in the potential of the all-electric market. But even for those that may just be testing the waters, there are good reasons for rolling out pure electric cars. They include legal compliance, government subsidies, manufacturability, and a dash of practicality.
"Part of it is there's a risk to being last to the party," Kevin See, an industry analyst for Lux Research, told us. "So while most of us believe it's too early, it's preferable to do it now, rather than miss it altogether."
Experts say some of the recent rollouts have been motivated by zero-emission laws, such as those in California. For example, Chrysler unveiled the Fiat 500e hatchback despite earlier proclamations by CEO Sergio Marchionne that he didn't believe in electric cars. "I'm not scared, I just won't do" electrification, he told Automobile Magazine this summer. "I just will not do it. I think we're smoking illegal materials if we think we're going to make those [profitably]. It just won't work." When Chrysler unveiled the 500e for the press last week, it said the vehicle would be sold only in California.
Greencarreports.com called five of this year's battery-electric introductions "compliance cars" -- the Spark EV, the Fiat 500e, the Ford Focus Electric, Honda Fit EV, and the Toyota RAV4 EV. The website based its assessment on projected sales numbers, sales outside California, and willingness to sell (rather than lease) the vehicles.
Amclaussen. While you do make some valid points, they do not negate the necessity for changing the way we use power. We adopted oil and coal as the main form of energy production, before we knew the full impact of its use. We spent many decades polluting the hell out of the country before we started taking steps to curb it's dangerous excrement. It is still a huge problem that is becoming a global issue. You are correct that some people got rich off the light bulbs, but conversely, others were getting rich polluting far worse. We know the dangers here, and the savings in power and freedom outweigh the negatives. It really irks me when people talk about politicians like they are stupid and sucked into crazy things by evil scientists. On the contrary, they are very smart, but are driven by greed in many cases. Many, actually care about the people in the country and the environment, so when they see an opportunity to get their buddies (and themselves) rich and do good for the environment, it happens. Sometimes you have to look further into the truth than sensationlizing flashy headlines and FOX news reports. Let's face it, someone is going to get rich no matter what we do, I say we get the people who care about our health and welfare rich.
Energy savings. A CFL bulb uses about 75 percent less energy than a traditional light bulb. Nationwide, a 60 percent to 70 percent decrease in light energy usage would save as much energy annually as the total amount of energy used by all the homes in Texas.
Here's another statistic: The United States could eliminate greenhouse gas emissions equal to 800,000 cars if each household in the country replaced just one incandescent bulb with a CFL bulb, according to Energy Star. Energy Star is a program of the U.S. Department of Energy and the U.S. Environmental Protection Agency designed to help consumers save money and protect the environment by using energy efficient products and practices.
Longevity. CFL bulbs last about 10 times longer than incandescent bulbs. It's not unusual for a CFL bulb to last for five years, and even as long as nine years.
Here's a funny statement from Amclaussen: "even the electrical power generation by solar panels HAS to have SOME adverse impact too". Boy... talk about desperate to make a point, this guy is Totally Lost. (LOL:)
It is funny that all of the criticism of EV's is from people who don't own or drive one. They complain about range, cost, recharging time, or a number of other shortcomings. I don't hear the same complaints about pickups, sports cars, or other established vehicle types. The truth is that many types of vehicles are good within a specific use case, and not very good outside it. For example, my F-150 gets much better gas mileage than your prius when hauling a load of 16 ft 2x12's or a thousand pounds of concrete blocks, but your prius wins as a commuter vehicle or for long trips if it holds the number of people you want to take.
About 6 monts ago, we purchased a Think, a small pure EV, which is mostly used for commuting. It is great for that, but not a car for longer trips. It is an application specific vehicle, like a pickup, sports car, 18 wheeler, box van, and I am sure you can name other examples. That it has limitations is without question. So does every other type of vehicle. The issue for the potential buyer is if it fits their needs. For multi-car families, this is often the case, but not always. If you have a driving pattern that fits an EV, you may find your attitude can change. The current subsidies make it financially reasonable, but these should be considered temporary. The EV industry will either reap the benefits of this jump start, with battery costs declining as volume and technology improve, or go back to servicing a small niche market. The current crop of EV offerings are real vehicles. Most will meet the needs of a large percentage of urban drivers, but we need to look at them for what they do, rather than for what they don't. And wipe that EV smile off your face when you drive past the gas station (not).
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