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Captain Hybrid
Slideshow: Audi A3 Plug-In Hybrid Hits the Highway in 2014
10/9/2012

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The Audi A3 e-tron will have a luxury interior similar to that of earlier A3 vehicles. By launching in the premium segment, engineers say the cost of the extra powertrain can be more easily absorbed in the overall cost of the vehicle.   (Source: Audi)
The Audi A3 e-tron will have a luxury interior similar to that of earlier A3 vehicles. By launching in the premium segment, engineers say the cost of the extra powertrain can be more easily absorbed in the overall cost of the vehicle.
(Source: Audi)

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naperlou
User Rank
Blogger
Sensible approach
naperlou   10/9/2012 10:16:19 AM
NO RATINGS
Cap'n, this seems to be a sensible approach.  Like Ford, Audi is building hybrid and battery-electric versions of its existing models.  This lets the consumer choose the power source of their choice.  It also lets the manufacturer build all these types of cars on the same line, lowering the costs.  Looks like a good deal.

NadineJ
User Rank
Platinum
learning lessons
NadineJ   10/9/2012 11:37:34 AM
NO RATINGS
I'm surprised that Audi is really just beginning to fully explore this market and technology.  Volkswagon has had flexible fuel, all electric and hybrid cars available for years, worldwide.

I'd expect Audi to take it to a higher level over it's sister brand VW but this is a slow, albeit good, beginning.

gsmith120
User Rank
Platinum
Re: Sensible approach
gsmith120   10/9/2012 1:22:36 PM
NO RATINGS
Nice story.  I enjoy reading about the hybrid cars. This does sound like a good deal.  Think I've seen the A3 hybrid. 

Charles Murray
User Rank
Blogger
Re: Sensible approach
Charles Murray   10/9/2012 7:07:47 PM
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I agree that it's sensible for a lot of reasons, Naperlou. One big reason is that Audi makes luxury cars. That means the cost of the battery can be more easily absorbed into the overall cost of the vehicle. Up to now, electrics and plug-in hybrids have been targeted at Chevy, Nissan and Toyota. Up to now, plug-ins have appealed to high-income buyers. The average Chevy Volt buyer is said to have an annual income of $170,000.  

Beth Stackpole
User Rank
Blogger
Re: Sensible approach
Beth Stackpole   10/10/2012 7:31:55 AM
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I agree that the approach makes a lot of sense, especially with high-end car brands like Audi, which have devoted buyers who often move from one model year to another in whatever time frame they are ready to buy a new vehicle. In that way, the buyer ready to upgrade can opt to go hybrid route if the technology is evolved enough.

Cost likely won't play too much of an issue here as well. Audi commands a higher price tag than many of the competing luxury brands so it's likely its buyers won't flinch too much at premium pricing.

 

ChasChas
User Rank
Gold
electrical efficiency
ChasChas   10/10/2012 9:56:42 AM
NO RATINGS
Charles, if battery cooling is do important, how energy efficient are these cars? Seems like they are wasting as much energy in electricity as we waste in gas. Maybe they waste more energy over all. Any facts? 

RichardS
User Rank
Silver
Re: Sensible approach
RichardS   10/10/2012 1:13:26 PM
Bill,

Will you please resit the urge to polarize yourself and fellow readers on this forum by making such political fodder. Namely making inflamatory fodder by inferring that all Republicans are eco-hating liars?  I know it's hard for you to fathom but their are some liberal left-leaning folks like yourself who also disagree with a green-at-any cost agenda who are liars also. We are divided enough as a country, let's not take it to the office. Thanks for keeping it civil.

RichardS
User Rank
Silver
Re: Sensible approach
RichardS   10/10/2012 10:26:21 PM
NO RATINGS
Duly uncategorized Bill, Noticed you stopped short of reason once you got to the all Republicans are eco-hating liars part though. :)

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