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Tesla's CEO: 'Half of Cars Will Be Electric in 15 Years'
7/19/2012

Tesla CEO Elon Musk expects half of cars to be electric in 15 years, despite the long odds against it.   (Source: http://www.revengeoftheelectriccar.com/)
Tesla CEO Elon Musk expects half of cars to be electric in 15 years, despite the long odds against it.
(Source: http://www.revengeoftheelectriccar.com/)

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Beth Stackpole
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An innovator's passion
Beth Stackpole   7/19/2012 7:23:54 AM
No doubt Musk is a visionary and has vast experience in the EV and other emerging and exciting markets. But somehow I can't connect that statement with any hard facts or imminent technology shift that's going to help the industry reach those goals. To me, it seems more likely to reflect the passion and commitment he has to helping the industry (more likely Tesla) achieve its aggressive vision.

Most big-picture, forward thinking innovators use equally bold prognostications when they're developing a new market. I remember Bill Gates claiming to put a PC on every desktop (people thought he was crazy) and Jobs making similar sweeping statements. It took some time, but with their dogged determination and capacity for innovation, look what happened. It could be Musk is charting a similar course.

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