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Captain Hybrid

Slideshow: Cadillac's Plug-In ELR Will Sell for $75K

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GTOlover
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Platinum
Over-priced luxury!
GTOlover   10/17/2013 9:10:28 AM
Over-priced and under performing! Compete with a Tesla, what? I can get a hybrid Fusion for half the price, though it lacks the same fuel economy. But the price difference I can buy A LOT OF GASOLINE! I can even get a CTS with 3.6L twin turbo decked for 70k and use the 5k to buy a bunch of gasoline.

So taxpayers bailout GM and this is how they rebuild their brand. Design a vehicle that they may sell 100 to 150 units. Good luck with that!

TJ McDermott
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Blogger
Only two common components
TJ McDermott   10/17/2013 11:09:58 AM
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Cadillac spokesman David Caldwell is apparently living in a different reality.  First, he called it an "engine".  Electric engine?  Maybe it's straining at semantics, but it is an electric motor.

Saying the two vehicles only have two components in common is more than a little disingenuous.  They're the two most important components.  All else is window dressing.

The phrase that comes to mind is "Putting lipstick on a pig".  Granted, the pig DOES look very attractive, but in the end, it's still a pig.

Rob Spiegel
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Re: Only two common components
Rob Spiegel   10/17/2013 12:09:03 PM
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TJ makes an important point that this is the Volt with a snappier body. In another comment thread we discussed the difference in engineering teams between luxury models and standard models at car makers. It seems that the engineering difference here is only with the body.

naperlou
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Blogger
Re: Over-priced luxury!
naperlou   10/17/2013 12:35:44 PM
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GTOlover, you nailed it.  In recent articles about how well the Tesla S was selling in California it was noted that the taxxpayers were subsudizing rich drivers.  This is always the case with EVs.  Except for a small number of people electric vehicles have to be second (or third) vehicles.  The specs on this car are not that impressive, and if it being sold as a sporty car, then I think people will be dissiapointed.  It looks nice, though.

NadineJ
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Platinum
Re: Over-priced luxury!
NadineJ   10/17/2013 1:21:22 PM
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I think it's a good attempt to get an ignored consumer interested in the EV market.  This doesn't compete with the Model S.  Those are two completely different consumers.

Cadillac's base is older and aging.  Although many have embraced SMART cars, EV's are too "odd" for most of them.  This is a good compromise and a great introduction to get what would have been a lost market.  The grandkids will be slightly impressed.

Luxury SUV owners never cared that they're just driving pickup trucks with different body styling.  Calling this a "snazzy Volt" won't deter the target market.  It's a smart move but just a first step.

Charles Murray
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Blogger
Engine
Charles Murray   10/17/2013 1:40:50 PM
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Caldwell of Cadillac is correct when he says the battery and engine are the same as the Volt's. Because the ELR is a plug-in hybrid, it uses a 1.4-liter, inline 4-cylinder engine, along with the battery, electric drive motor and motor-generator. It's essentially a series hybrid, so the engine spins a motor-generator that charges the battery.

richnass
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Blogger
Re: Engine
richnass   10/17/2013 3:47:51 PM
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That's not making sense to me. If it uses the same engine as the Volt (a $35k car?), why does it have a price tag of $75k?

GTOlover
User Rank
Platinum
Re: Engine
GTOlover   10/17/2013 4:22:16 PM
Rich, notice the emblem on the front grill? $40k right there.

Charles Murray
User Rank
Blogger
Re: Engine
Charles Murray   10/17/2013 5:50:48 PM
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Rich, you and many of the readers have put their fingers on a problem that's likely to dog Cadillac. This car is virtually twice the price of the Volt, which already has a pretty high pricetag. Cadillac explained to me that the chassis, body structure, body panels, interior touches, seating, instrument panel, infotainment system and on and on are all exclusive to Cadillac. It really is a different car than the Volt. But the powertrain is the Volt's, and consumers are likely to keep asking the question you did. As our distinguished analyst, Thilo Koslowski, pointed out, it smacks of Detroit's old re-badging practices.  

Arden Dulou
User Rank
Silver
Re: Over-priced luxury!
Arden Dulou   10/18/2013 8:53:31 AM
This is the single biggest issue for cars like this. Price for what you get.

http://www.efficient-mileage.com/mpg-illusion.html

The cost savings per year on fuel past 30MPG doesn't make an EV car cost competitive if it costs more than a standard Fusion hybrid or even a high mileage Focus/Fusion/etc.

You buy this car to stroke your ego, not to save money. It is a rich person's play thing regardless the subsidy our broke government hands out...

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