HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Blogs
Captain Hybrid

Slideshow: Cadillac's Plug-In ELR Will Sell for $75K

NO RATINGS
1 saves
View Comments: Newest First|Oldest First|Threaded View
<<  <  Page 2/4  >  >>
STV55
User Rank
Iron
Nothing new here...
STV55   10/18/2013 1:41:12 PM
NO RATINGS
I have nothing against car companies trying out new and bold ideas, but this Cadillac puzzles me.

What exactly is new about it as far as cars go? It can't be that it's a hybrid. Been there, done that.

Is it the suspension, innovative steering or stability control? What?

As far as I can tell it is an exercise in aesthetics. But like with all "art" some will love it and some will hate it, but the majority will stand back and wonder what makes this vehicle worth $75K.

Even people with money to burn will shrug at the prospect of spending 50% more on a Volt with designer sheet-metal. But it's not even that. There is no fashion designer or famous coach builder associated with it.

Way back when, Volkswagen realized that the Beetle, as popular as it was, didn't appeal to all, so they came out with the Karmann Ghia. It was a WV Beetle in "real" designer clothing. It looked fantastic. Everyone knew what was underneath, it was expensive to build, but it didn't sell for twice what the Beetle did.

There are many more examples of car makers, especially GM, re-skinning the same chassis/platform and marketing it as a totally different vehicle, but even then, the chassis were size specific. The more expensive cars were all built on C-platform, for instance. You did not see a Vega frame with a Corvette
body.

Here, however, Cadillac is clearly trying to make as much profit with as little effort as possible.

For this to succeed Cadillac needs to make a compelling case for the existence of this car.

With that said, it does stand a great chance to become a collector's item. There won't be many of them around.

Watashi
User Rank
Platinum
Re: Engine
Watashi   10/18/2013 10:48:06 AM
NO RATINGS
GM has been known throughout its existence for using common components, even chassis (sp?) between models. It does make some business sense, but leads to uninspired engineering.

The worst case I can think of is what they did with HUMMER. They took a Chevy Tahoe/ GMC Yukon chassis, put a blocky, ugly body on it, and called it a HUMMER H2. The military HMMWV (HUMVEE) was not popular because of its aesthetics.  It was popular because of its performance.  The unique drivetrain gave it high payload, superior ground clearance, while keeping an overall lower height/CG.  Since GM used the standard chassis, many of us simply referred to the H2 as the "Ugly Suburban". 

 Maybe this is the "Sophisticated Volt".

AREV
User Rank
Gold
Re: Over-priced luxury!
AREV   10/18/2013 10:04:54 AM
NO RATINGS
This will have a nitch. But in 5 years take photo # 3 with the "frame " of the batteries, the engine, and suspension, send it to California in the '50s. Watch it come back with a bucket T body and performance and range that would challenge the best. We've got to put automobiles on a diet. It looks like an over weight middle aged guy.

shrimper53
User Rank
Gold
Re: ROFL
shrimper53   10/18/2013 10:02:00 AM
NO RATINGS
What this really highlights to me, is the sheer folly and irrationality of the whole notion that PHEV's have any practical application on a mass scale at this point in time or in the near future.  Regardless of the impressive performance numbers, the astronomical price tags of ANY of these vehicles (including the massive GOVERNMENT subsidies) place these products out of reach of anyone where daily operating costs are a concern. 

Folks that can afford these vehicles generally have no worries whether gas is $3.00/gallon or $7.00 .  It is another ego boost for the well-heeled elites. 

What everyone should realize is that these technologies are part of an evolutionary process.  I also know that the progressively stringent CAFE standards are an attempt to force the technology along, with some apparent success.   However, until costs can become truly competitive with the tried-and-true ICE, it's all still going to be primarily a luxury novelty.

Intertesting article nonetheless, as always. 

Quacker
User Rank
Bronze
ROFL
Quacker   10/18/2013 9:35:01 AM
NO RATINGS
Same old weak-minded GM attempts at marketing. So you're going to use the same battery and motor as the Volt, hang a bunch of different sheetmetal and gadgets on it and then charge me how much more? No wonder we had to bail you idiots out.

ChriSharek
User Rank
Gold
Re: Good luck with that!
ChriSharek   10/18/2013 9:34:00 AM
NO RATINGS
STV55, you are absolutely right.  The Model S is so much more car from performance and function. 

GTOLover, I have to agree with you - the Volt's numbers are actually better than the ELR's.  Probably everything except 0-60.  I've got 36k on my 2011 Volt and I'm still getting 45+ miles on a charge. 

GTOlover
User Rank
Platinum
Re: Engine
GTOlover   10/18/2013 9:30:05 AM
NO RATINGS
Yes, the R and D. The Chevy Volt had money to help develop the tooling for the production vehicle.

But another commenter already answered what I believe the real reason for the price. Profit. Cadillac knows that the volume will be low and wants to make money on these. I do not have the ability to see Chevy Volt's manufactureing costs, but it seems they are either losing money, or barely breaking even on each Volt sold. Irregardless of the Volt's financial status, the Cadillac is using the look, their reputation, and the EV green angle to make sure that each one sold moves their division to profitability.

What is funny, looking at the specifications for the ELR, the Volt appears to be a better car!

STV55
User Rank
Iron
Good luck with that!
STV55   10/18/2013 9:26:33 AM
NO RATINGS
Lipstick on a Pig is right!
This is an elitist car, a Chevy Volt for the well-heeled that wouldn't be caught dead in one.
It's an attractive car, but in no way will it stand-up to a Tesla S. If you've ever drove one you'll understand. But, given that the magic "lipstick" did such an amazing job on GMC trucks (read Escalades) this marketing gimmick just might work for Cadillac, but it won't be easy. I don't plan to be a customer.

ChriSharek
User Rank
Gold
Re: Engine
ChriSharek   10/18/2013 9:22:27 AM
NO RATINGS
GTO Lover, what government subsidies are you referring to? 

If the battery is > or = 16 kw-hrs, the first 200,000 vehicles of that type are eligible for the $7,500 federal tax credit.  The Volt and the ELR have a 16 kw-hr battery and are therefore eligible.

Are you talking about subsidies to develop the vehicle (R&D)?  Please clarify. 

GTOlover
User Rank
Platinum
Re: Engine
GTOlover   10/18/2013 9:13:37 AM
NO RATINGS
Charles, here is the quizzical point of this: Cadillac made the rest of the car "exclusive to Cadillac". That means the body panels had to be designed and the tooling purchased. The electronics of the infotainment system designed and purchased. The interior appointments designed and tooling purchased. As I recall, the Chevy Volt had to design body, interior, and controls that also required tooling and manufactureing. I understand leather seat coverings are more expensive than cloth and the 6-way surround sound with satellite Chinese TV is more complex, but $40k difference. It seems the purchasers for Cadillac are being ripped off by suppliers.

However, perhaps the real answer is that the Cadillac is not getting the government subsidy that the Volt is rumored to get?

<<  <  Page 2/4  >  >>
Partner Zone
More Blogs from Captain Hybrid
Fiat-Chrysler Automobiles CEO Sergio Marchionne has again committed the colossal sin of speaking plainly, and electric vehicle advocates aren’t happy about it.
Electric vehicle batteries are progressing rapidly, but there’s still no sign on the horizon that the technology is going to revolutionize the auto industry anytime soon, experts said at The Battery Show in Detroit last week.
An engineering team from Ohio State University has set its sights on the unimaginable -- driving 400 mph in an electric vehicle.
We’ve collected photos of electric cars, designed for both the neighborhood blacktop and the commercial dragstrip. From the Crazyhorse Pinto and the Killacycle motorcycle to the Tesla Roadster and the 500-HP Renovo Coupe, we offer a peek at the blistering performance of the electric powertrain.
Tesla Motors might be planning to boost the driving range of its two-seat Roadster to 400 miles.
Design News Webinar Series
10/7/2014 8:00 a.m. California / 11:00 a.m. New York
9/25/2014 11:00 a.m. California / 2:00 p.m. New York
9/10/2014 11:00 a.m. California / 2:00 p.m. New York
7/23/2014 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Oct 20 - 24, How to Design & Build an Embedded Web Server: An Embedded TCP/IP Tutorial
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Next Class: 10/28-10/30 11:00 AM
Sponsored by Stratasys
Next Class: 10/28-10/30 2:00 PM
Sponsored by Gates Corporation
Next Class: 11/11-11/13 2:00 PM
Sponsored by Littelfuse
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service