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Toyota Is Sticking With Hybrids

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Rob Spiegel
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What does Toyota know?
Rob Spiegel   10/3/2013 11:07:16 AM
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Interesting article Chuck. Looks like Toyota has concluded that EVs will not catch on any time soon. Perhaps Tesla has cornered a narrow niche and that's it. It says a lot that a company like Toyota doesn't envision a world of EVs. 

GTOlover
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Re: What does Toyota know?
GTOlover   10/3/2013 11:27:20 AM
Rob, this also seems to align to an earlier DN article about Japanese cars waiting on the newest tech until it is reliable and affordable. Maybe Toyota is just able to see the big picture of profitibility. I also do not recall Toyota accepting a government structured bailout.

naperlou
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Re: What does Toyota know?
naperlou   10/3/2013 12:11:09 PM
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GTOlover, this is generally the case with the Japanese companies.  Their approach is mass market.  Many car companies make marque cars to stimulate interest, but the real money in cars is the mass market vehicle. 

The comment about bail outs is interesting as well.  Don't forget, it is the union benefit kicker of $2K per vehicle that put American companies at risk.  Toyota, and many other foreign companies are doing very well in their US plants. 

Charles Murray
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Re: What does Toyota know?
Charles Murray   10/3/2013 5:46:36 PM
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Excellent point, GTOlover. On Monday, we'll have another article that reinforces your position.

Charles Murray
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Re: What does Toyota know?
Charles Murray   10/3/2013 5:49:19 PM
No doubt, Tesla has a niche, Rob. But in the future, it plans to move beyond that niche by moving down to mainstream, lower-cost EV.

NadineJ
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Re: What does Toyota know?
NadineJ   10/3/2013 6:01:30 PM
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Toyota built its reputation on long-lasting, reliable cars with low repair cost.  In 2010, Toyota claimed "80% of all Toyotas sold in the last 20 years are still on the road today." 

The more accurate truth is that about 45% of Toyotas sold between 1990 and 1998 are still on the road.  That's still impressive.  Toyota may be smart enough to wait and see what dominates the market and has longevity. 

Many of the EV vs Hybrid discussions take me back to the beta vs VHS debates. 

Rob Spiegel
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Re: What does Toyota know?
Rob Spiegel   10/3/2013 6:23:53 PM
Good points, GTOlover. Could be Toyota is just waiting to see if a real market emerges for EVs. If that market doesn't materialize, Toyota will be glad they didn't invest.

Rob Spiegel
User Rank
Blogger
Re: What does Toyota know?
Rob Spiegel   10/3/2013 6:28:16 PM
Chuck, by introducing a lower cost EV, Tesla may expand its niche. That could make it even tougher for another car maker to find profitability in the niche. Toyota may end up looking wise here.

Mydesign
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EV in US and EU Market
Mydesign   10/4/2013 7:51:31 AM
"The reason why Toyota doesn't introduce any major (all-electric product) is because we do not believe there is a market to accept it," "

Charles, I think it's a wrong statement from Toyota. When we look to EU and US automobile market, EVs have large demand and hence companies can have sell their vehicles very easily. Since Toyota is basically a Japanese company, there may not be much scope at Japan and neighborhood countries.

Mydesign
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Re: What does Toyota know?
Mydesign   10/4/2013 7:57:09 AM
"The more accurate truth is that about 45% of Toyotas sold between 1990 and 1998 are still on the road.  That's still impressive.  Toyota may be smart enough to wait and see what dominates the market and has longevity. "

NadineJ, there is no doubt for that vehicles from Toyota are good enough to sustain at any conditions of road or tearstain or even dessert.  Am using Toyota Land cruiser for more than 12 years, still its in good condition and maintenance cost is also very less

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