On the show floor, Freescale ran an autonomous vehicle competition called "the Freescale Cup." Model vehicles in the competition vied for fastest lap times by using onboard cameras to follow a line in the middle of the miniature roadway. The contest supplied vehicle chassis, rear-wheel drive motors, and powertrain controllers that incorporated Freescale's Qurivva microcontrollers. Competitors included GM, Ford, Chrysler, Continental, TRW, Bosch, Panasonic, Visteon, Aisin, and Johnson Controls.
(Source: Freescale Semiconductor)