JB Straubel is an excellent choice for a the Keynote at Design West. He's at the forefront of a major change in the second largest consumer purchase (after a home). His keynote comes as the auto industry moves inevitably toward a tipping point when EVs and hybrids become mass-market products.
Yes, it sounds like it will be a very interesting keynote. I wish I could be there.
We had a former employee talk about Tesla and their strategy for our IEEE section a year ago. It was very interesting. I still think that EVs have a way to go to be practical, but the company is following through on the strategy as presented to us. I will be interested to hear what they are thinking now.
The auto industry may be 100 years old, but given the challenges it faces and the required transformation companies are going through, it might has well be an upstart industry all over again. i agree the Tesla CTO is a great pick for a keynote for the show, especially because of the high interest in EV technology and the critical development challenges, particularly around battery development. I'll be curious to hear what Straubel says.
Some cars are more reliable than others, but even the vehicles at the bottom of this year’s Consumer Reports reliability survey are vastly better than those of 20 years ago in the key areas of powertrain and hardware, experts said this week.
As it does every year, Consumers Union recently surveyed its members on the reliability of their vehicles. This year, it collected data on approximately 1.1 million cars and trucks, categorizing the members’ likes and dislikes, not only of their vehicles, but of the vehicle sub-systems, as well.
A few weeks ago, Ford Motor Co. quietly announced that it was rolling out a new wrinkle to the powerful safety feature called stability control, adding even more lifesaving potential to a technology that has already been very successful.
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