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DESIGN West Preview: Tesla CTO Keynoting on EV Innovation
3/16/2012

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Tesla chief technology officer JB Straubel will use his DESIGN West keynote to dive into the innovation that's taking place in electric vehicles.
Tesla chief technology officer JB Straubel will use his DESIGN West keynote to dive into the innovation that's taking place in electric vehicles.

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K Field
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Iron
Thank your mom
K Field   3/16/2012 1:31:35 PM
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Great story! Thank goodness for mothers of engineers--although in my case it was my dad schlepping me around.  I'm looking forward to the keynote.

Rob Spiegel
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Blogger
Good choice for Keynote
Rob Spiegel   3/16/2012 2:59:52 PM
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JB Straubel is an excellent choice for a the Keynote at Design West. He's at the forefront of a major change in the second largest consumer purchase (after a home). His keynote comes as the auto industry moves inevitably toward a tipping point when EVs and hybrids become mass-market products. 

Charles Murray
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Blogger
Re: Good choice for Keynote
Charles Murray   3/16/2012 6:19:22 PM
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I agree, Rob. Straubel's a fantastic choice. As UBM has pointed out, he emdodies that Silicon Valley spirit. The difference is he's doing it in an industry that's over a hundred years aold.

naperlou
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Blogger
Re: Good choice for Keynote
naperlou   3/26/2012 12:41:12 PM
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Yes, it sounds like it will be a very interesting keynote.  I wish I could be there. 

We had a former employee talk about Tesla and their strategy for our IEEE section a year ago.  It was very interesting.  I still think that EVs have a way to go to be practical, but the company is following through on the strategy as presented to us.  I will be interested to hear what they are thinking now.

Beth Stackpole
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Blogger
Re: Good choice for Keynote
Beth Stackpole   3/29/2012 2:33:54 PM
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The auto industry may be 100 years old, but given the challenges it faces and the required transformation companies are going through, it might has well be an upstart industry all over again. i agree the Tesla CTO is a great pick for a keynote for the show, especially because of the high interest in EV technology and the critical development challenges, particularly around battery development. I'll be curious to hear what Straubel says.

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