The auto industry may be 100 years old, but given the challenges it faces and the required transformation companies are going through, it might has well be an upstart industry all over again. i agree the Tesla CTO is a great pick for a keynote for the show, especially because of the high interest in EV technology and the critical development challenges, particularly around battery development. I'll be curious to hear what Straubel says.
Yes, it sounds like it will be a very interesting keynote. I wish I could be there.
We had a former employee talk about Tesla and their strategy for our IEEE section a year ago. It was very interesting. I still think that EVs have a way to go to be practical, but the company is following through on the strategy as presented to us. I will be interested to hear what they are thinking now.
JB Straubel is an excellent choice for a the Keynote at Design West. He's at the forefront of a major change in the second largest consumer purchase (after a home). His keynote comes as the auto industry moves inevitably toward a tipping point when EVs and hybrids become mass-market products.
A half century ago, cars were still built by people, not robots. Even on some of the countryís longest assembly lines, human workers installed windows, doors, hoods, engines, windshields, and batteries, with no robotic aid.
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