Tesla Motors said yesterday it has teamed with luxury Swiss watchmaker TAG Heuer to create a concept car known as the 2010 TAG Heuer Tesla Roadster.
The vehicle, unveiled at the Geneva Motor Show, was aimed at “people who appreciate engineering excellence and prefer products that put a premium on efficiency and technological innovation.” A press release about the vehicle said little about technology, but mentioned that the collector’s car includes a unique interior by Tesla chief designer Franz von Holzhausen. Holzhausen is said to have incorporated “TAG Heuer avant-garde design elements and a specially-designed center console” that hosts a cutting-edge watch concept from TAG Heuer.
Twenty months after news leaked about Apple Inc.’s secretive automotive project, the high-tech giant has apparently decided it will not go toe-to-toe with Detroit, leaving few in the Motor City surprised.
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