Tesla Motors said yesterday it has teamed with luxury Swiss watchmaker TAG Heuer to create a concept car known as the 2010 TAG Heuer Tesla Roadster.
The vehicle, unveiled at the Geneva Motor Show, was aimed at “people who appreciate engineering excellence and prefer products that put a premium on efficiency and technological innovation.” A press release about the vehicle said little about technology, but mentioned that the collector’s car includes a unique interior by Tesla chief designer Franz von Holzhausen. Holzhausen is said to have incorporated “TAG Heuer avant-garde design elements and a specially-designed center console” that hosts a cutting-edge watch concept from TAG Heuer.
Advanced driver-assist systems (ADAS) are poised to become a $102 billion market by 2030, but just a sliver of that technology will be applied to cars that can be fully autonomous in all conditions, according to a new study.
Using a headset and a giant ultra-high definition display, Ford Motor Co. last week provided a glimpse of how virtual reality enabled its engineers to collaborate across continents on the design of its new GT supercar.
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