Tesla Motors said yesterday it has teamed with luxury Swiss watchmaker TAG Heuer to create a concept car known as the 2010 TAG Heuer Tesla Roadster.
The vehicle, unveiled at the Geneva Motor Show, was aimed at “people who appreciate engineering excellence and prefer products that put a premium on efficiency and technological innovation.” A press release about the vehicle said little about technology, but mentioned that the collector’s car includes a unique interior by Tesla chief designer Franz von Holzhausen. Holzhausen is said to have incorporated “TAG Heuer avant-garde design elements and a specially-designed center console” that hosts a cutting-edge watch concept from TAG Heuer.
California’s plan to mandate an electric vehicle market isn’t the first such undertaking and certainly won’t be the last. But as the Golden State ratchets up for its next big step toward zero-emission vehicle status in 2018, it might be wise to consider a bit of history.
By now, most followers of the electric car market know that another Tesla Model S caught fire in early February. The blaze happened in a homeowner’s garage in Toronto. After parking the car, the owner left his garage. Moments later, the smoke detector blared, the fire department was called, and the car was ruined. To date, no one knows why.