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What Will it Take for Apple's Next Big Thing to be a Car?

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ABrantley
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Silver
Apple's Interest
ABrantley   2/26/2015 3:50:42 PM
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Apple has a history of innovating by examining a area of technology that's encrusted in historical evolution and redefining the experience. It's more industrial design than electronic innovation. 

I suspect that they are prototyping how Apple design techniques for software and iPhone like features (not the phone per se) could be incorporated in vehicle design to create "mass-produced customization".

My experience with many of the electronic interfaces in vehicles doesn't seem either flexible, configurable, or particularly intuitive.

 

ABrantley
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Silver
Re: don't do it
ABrantley   2/26/2015 3:43:16 PM
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Why, yes, Rod, I have a 2003 Mac Pro that runs 24/7, with RAID storage, that archives all my paper and e-documents, runs home automation, and serves up music and video.

Like your 23 year old truck, I've done occasional parts replacements and upgrades (more memory, bigger disks, bigger display), but the engine just keeps running.

Of course, I have both off-machine and off-site backups, too. 

What you can do with your 23 year old vehicle is what it could do 23 years ago. Your mileage is probably less than newer vehicles, your oil needs changing more often, and your emissions are higher. 

On the other hand, the engine is simpler and you can do much of your own maintenance. On newer vehicles, the consumer cannot do as much because of all the electronics controlling everything.

naperlou
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Blogger
Re: Apple car
naperlou   2/26/2015 11:31:21 AM
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kwcclark, that is great.  I think you have captured their probable marketing approach exactly. 

Steve Heckman
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Gold
Re: 10-Year-Old Apple Consumer Product
Steve Heckman   2/26/2015 11:22:16 AM
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I have an older phillips MP3 player I still use while working around the house or excerising. The basic concept is that if I damage a $30 music player, there will be less swearing.

kwcclark
User Rank
Iron
Re: Apple car
kwcclark   2/26/2015 11:18:21 AM
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Also, it would become obsolete after three years, after which upgrades would become unavailable.  It could be fueled ( charged ?) only at an AppleJuice(tm) station, and while it would run on regular roads, it would run much better on iWays(tm).


You know how to make a small fortune it the automobile industry?  Start with a large one!

 

naperlou
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Blogger
Re: 10-Year-Old Apple Consumer Product
naperlou   2/26/2015 10:53:12 AM
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We have at least one iPod that works, but is never used. 

You ask what Apple will do next.  That is a good question.  A lot of technology companies such as Apple, and especially the software based ones, such as Google and Facebook, have made lots of money becuase they are in a mass market space that can easily change.  Apple's growth in phones is slowing and their stock was down by a lot today.  Google is reporting reduced ad revenue.  I have seen statistical studies predicting that Facebook will probably become another, uh what was that called? 

The plain fact is that the products from these companies are too expensive, but they have great marketing. We are seeing push back starting to kick in.  They need to find the next thing, but I think they are looking in the wrong place.  Only time will tell.

They also tend to fill a niche that is not, shall we say, essential.  Cars are essential, and look at the variety.  Phones are essential, but what level of processing and display do we really need? 

Critic
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Platinum
10-Year-Old Apple Consumer Product
Critic   2/26/2015 10:11:15 AM
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I have an iPod that still works, but it has become irrelevant.  Music can be stored in a phone, so there is no need to carry a separate device.

It will be interesting to see what Apple does next.

naperlou
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Blogger
Re: don't do it
naperlou   2/26/2015 9:43:21 AM
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My wife dropped her iPhone in the toilet.  She was able to revive it.  She put it in a zip lock bag with uncooked rice and it dried out. 

On the other hand, keeping electronics for a long time is not a good idea.  I have lots of old computers that could not run the current software.  My car is 13 years old and still performs well.  It all depends on what we ask of it.

ragtoplvr
User Rank
Gold
Re: don't do it
ragtoplvr   2/26/2015 9:04:44 AM
I have a 23 year old electronically fuel injected truck that still works.   That actually is a pretty common occurrence.  Anyone have a 10 year old apple consumer electronics that still works?

 Rod

ChasChas
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Platinum
Everybody Does It
ChasChas   2/26/2015 8:55:19 AM
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Every person, company, goverment, military, etc. evetually screws up big time.

It's way way of things that can't be changed.

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