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An Engineer's Understanding of 'Feature-Advantages-Benefit'

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Many diverse markets take advantage of semiconductor IP; so many that no one can recite the entire list without leaving off several. So why do we track all the vertical markets? They all have a unique set of requirements and value attributes differently. One major vertical market segment is automotive.
Watch BMW's newest electric car, the i3, being charged with an everyday Home Depot-rented, gas-powered generator.
Asking yourself the simple question, “Is this a strength problem or a stiffness problem?” can prevent many design mistakes.
In November, a European space probe will try to land on the surface of a comet moving at about 84,000 mph and rotating with a period of 12.7 hours. Many factors make positioning the probe for the landing an engineering challenge.
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