Incorporating new technology in a product development effort can generate significant risk. Whether it’s the addition of a wireless module, the transition to a touchscreen interface, or the introduction of new battery chemistry, injecting even one piece of new technology in a typical product development effort can produce unanticipated challenges.
Product development teams are continually pushed to do more with less, and requirements to reduce cost and speed time-to-market leave few development resources available to invest in new technology adoption. When a new technology is thus introduced in a product development effort, lack of knowledge on the part of the development team, and lack of infrastructure to support the new technology, can result in poor planning, leading to significant delays, cost increases, and, in the worst cases, complete project failure. Implementing integrated advanced development can help minimize these risks.
What is advanced development? For some, it conjures visions of wild-haired mad scientists experimenting in secret labs. Others might think of hoards of university researchers working on the world’s next big scientific breakthroughs. Others might envision dedicated organizations within companies working exclusively on bleeding-edge technology that may or may not translate into actual product development efforts.
Advanced development is not fundamental research or the invention of new technology. It doesn’t need to be time-intensive, resource-hungry, or complex. Essentially, it is the implementation of processes to identify the pros and cons associated with adopting new technologies that already exist, so plans can be made to manage the associated risks.