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The 'Servitization' of Aircraft Design

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Ian Boulton
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Re: IoT?
Ian Boulton   2/27/2014 8:51:42 PM
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Hello Guys and thank you for the very constructive comments and viewpoints.

I agree with the sentiments expressed here. Embedded sensors, big data, IoT and analytics are all enablers to Servitization. While each alone is interesting technology, it doesn't bring to bear the significant game changing value unless they are used intelligently together. I like the comments about gold nuggets vs iron ore, it is accurate. In my experience, it is the advanced algorithms developed by engineers that turn raw data (iron ore) into actionable intelligence (solid gold nuggets). To achieve Servitization we need the technology framework that the sensors, the IoT and the data warehouses provide, but we also need the special tools to "Mash Up" (Google ThingWorx) and aggregate that data into thin slices of intelligence, and we need gifted people to recognize the patterns and to act on them. As an aside, I believe it's another reason that the role of data analyst within the realm of data warehousing is enjoying such a resurgence lately.  Companies such as PTC have the technology that brings these forces together and allows a company to make informed decisions based on the data. Having said that, a company needs to organizationally and politically commit to selling products as a service, and that can take some time to achieve.

Look forward to seeing more great perspectives on this topic.

William K.
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Platinum
Re: IoT?
William K.   2/27/2014 3:19:54 PM
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Ian, thanks for an interesting article about aircraft. I also find your comments about data to be interesting, but I would offer that without insight and understanding all 0f those billions of terabytes of data have only marginal value. The very best that can be done with data is to process it to the point where it can provide knowledge, and the knowledge must then be used to produce understanding and insight, which is where the value lies. So that the data is not like gold nuggets, but a lot more like iron ore, in that not only does it take a lot to have much value, but it still needs a lot of work. So what would be quite valuable is a system that could deliver insight.

a.saji
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Silver
Re: IoT?
a.saji   2/27/2014 12:56:45 AM
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@Nancy: IM not trying to say that every option has to be tested but if it's a good testing methodology, every aspect and every angle should get tested. And that should be tested on different conditions. Then only the issues will pop-up. There are cases where issues do pop-up in some but in different scenarios. That has to be identified as much as possible.       

a.saji
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Silver
Re: IoT?
a.saji   2/27/2014 12:56:18 AM
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@Ian: Yes but when things do change, does the customer has the facility to customize the options ? Not in coding but features customizing option would come handy. Any suggestions on it ?      

Nancy Golden
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Platinum
Re: IoT?
Nancy Golden   2/26/2014 10:56:58 PM
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Thanks, Ian - I appreciate the clarifcation. I found your article very informative and it made me rethink how I view the function of data collection - not just to improve the design but to creat an R&M (if that term is okay here - that would be analogous to what I would do as a test engineer) program that is optimized for the end item. Makes sense and while as a test engineeer we naturally incorporate that at some level in our test sets, I could see how in the case of aircraft that a dedicated methodology with the distinct goal of using IoT to assist in optimizing both design and service would be a very valuable asset.

Ian Boulton
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Blogger
Re: IoT?
Ian Boulton   2/26/2014 10:44:03 PM
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Hello Nancy, Yes you are correct. Although my primary use case (being in the Service Lifecycle Management segment of PTC) is the data being used to optimize the products availability for its mission/intended use. We do this by tailoring maintenance programs based on the sensor data collected for each end item. This methodology is referred to as Condition Based Maintenance plus or CBM+. Having said that, the data can equally be used to improve the design, the reliability etc.. Thats what differentiates PTC I think, we design our software solutions to offer our customers both Product and Service advantage. Hope this helps, Ian.

Nancy Golden
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Platinum
IoT?
Nancy Golden   2/26/2014 9:57:41 PM
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I didn't know what was meant by IoT so I surfed to another blog written by Lee Smith, PTC where he writes, "As defined by McKinsey & Company, the 'IoT is embedding sensors and actuators in machines and other physical objects to bring them into the connected world.'" As I interpret this definition in regards to your statement "The aircraft themselves are collecting and distributing the product performance data needed to develop more economical aircraft designs and optimal servicing schedules" as data collection form onboard sensors that can be analyzed for trends that will allow engineers to understand the efficiency (or lack there of) of specified functions - is that correct?

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