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Feature-advantage-benefit could help engineers in how we approach design problems, how we sell our ideas to management, and how we market ourselves when it comes to jobs.
Many diverse markets take advantage of semiconductor IP; so many that no one can recite the entire list without leaving off several. So why do we track all the vertical markets? They all have a unique set of requirements and value attributes differently. One major vertical market segment is automotive.
Watch BMW's newest electric car, the i3, being charged with an everyday Home Depot-rented, gas-powered generator.
Asking yourself the simple question, “Is this a strength problem or a stiffness problem?” can prevent many design mistakes.
In November, a European space probe will try to land on the surface of a comet moving at about 84,000 mph and rotating with a period of 12.7 hours. Many factors make positioning the probe for the landing an engineering challenge.
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