Research was undertaken to determine design engineers’ driving habits and to
obtain their opinions about passenger vehicles in general. The study
specifically examines the following issues:
Current passenger vehicles driven and future selections
Importance of attributes and engineering features in future passenger
vehicle selections
Opinions regarding safest passenger vehicles made
Subscribers views on dream cars, economy cars, value cars and luxury
cars
Best engineered passenger vehicles in the U.S.
Improvement in quality/performance
Issues pertaining to safety, fuel efficiency and fuel
alternatives
Methodology:
On May 6th, 1999, 2000 questionnaires were mailed to a random
selection of Design News subscribers. A quarter and a postage-paid,
self-addressed envelope were included with each questionnaire as a response
incentive.
As of June 14th, a total of 506 completed surveys were returned,
representing a response rate of 25%. A sample of the survey can be found in the
Technical Appendices of this report.
Current Auto Trends - Make
Nearly 20% of Design News readers currently drive a passenger
vehicle manufactured by Ford. The next most mentioned maker of passenger
vehicles is Chevrolet. Twenty-one other vehicle makes were listed by 1% or
fewer respondents. For a complete list, see table 1-1 in the
appendices.
Q1.a What is the make and year of passenger vehicle you drive now?
Current Auto Trends - Model
The passenger vehicle model Ford Taurus/Taurus SHO is currently driven by
3% of those surveyed. In addition to the models listed below, several other
models were listed by 1% or fewer respondents. For a complete list, see
table 1-1 in the appendices.
Q1.a/b What is the make/model and year of the passenger vehicle you drive
now?
Future Auto Trends
Twenty-eight percent of respondents would buy a GM passenger vehicle if
they were buying today. Ford and Chrysler are the next most popular makes of
passenger vehicles, with 17% and 16% of respondents respectively choosing
them.
Q2. If you were to buy a new passenger vehicle today, what would you buy?
Importance of Attributes
Sixty-eight percent of respondents rate reliability as the first, second
or third most important attribute for the next passenger vehicle they will
purchase. Price and safety round out the 3 most important attributes. The
least important attribute according to 52% of respondents is a sound
system.
Attributes
% Ranking Attribute
1st, 2nd or 3rd Most
Important
% Ranking Attribute Least
Important
Reliability
68%
-
Price
44%
1%
Safety
31%
1%
Appearance
30%
3%
Inside comfort
25%
-
Handling
20%
-
Fuel
efficiency
20%
4%
Acceleration
17%
4%
Engine Type
13%
5%
Cargo space
11%
9%
Fit &
Finish
10%
1%
Warranty
7%
3%
Climate
control
2%
16%
Sound system
1%
52%
Q3. Rate the three most important attributes and the least important
attribute of your next new passenger vehicle.
Manufacturer of Safest Passenger Vehicle
Nearly 50% of respondents feel Volvo manufacturers the safest passenger
vehicle on the market today. This is more than two times the percentage of
respondents who say Mercedes makes the safest passenger vehicle and four
times those who say Ford does. In addition to the manufacturers listed
below, several other companies were listed by fewer than 1% of respondents.
For a complete list, see table 4-1 in the appendices.
Q4. Which manufacturer makes the safest passenger vehicle today?
Safety Technology
Eighty percent of respondents feel crash resistant vehicle structures are
a major safety improvement.
Q5. Rate the following technologies in terms of their ability to make
driving safer. ( Please rate each technology where 1= no safety improvement and
5= major safety improvement)
Important Features
Forty-five percent of respondents feel anti-lock brakes are a very
important feature for their next new passenger vehicle purchase. Thirty-five
percent say dual air bags are very important.
Q6. How important are each of the following factors in you next new
passenger vehicle?
Dream Passenger Vehicle - Make
Fifteen percent of those surveyed would choose to purchase a
Mercedes-Benz passenger vehicle if price or practicality were not of
concern. Twelve percent would buy a passenger vehicle manufactured by
Chevrolet. In addition to the makes listed below, several other makes were
listed by 2% or fewer respondents. For a complete list, see table 7-1 in the
appendices.
Q7. If you could choose any new passenger vehicle without any concerns for
price or practicality, what would you select as your dream passenger vehicle?
Dream Passenger Vehicle - Model
Six percent of those surveyed would choose to purchase Chevrolet
Corvette if price or practicality were not of concern. Six percent would buy
a Dodge Viper. Several other models, which are not listed below, were
mentioned by 1% or fewer respondents. For a complete list please refer to
table 7-1 in the appendices.
Q7. If you could choose any new passenger vehicle without any concerns
for price or practicality, what would you select as your dream passenger
vehicle?
Top Five Reasons for Selecting Dream Car - Make
Mercedes-Benz
(13) Reliability/durability
(11) Safety Features
Style/appearance
Luxury
Design/structure/engineering/well-built
Chevrolet
(9) Large size/weight
(8) Performance
(8) Speed/power/acceleration
(7) Style/appearance
Comfortable
Dodge
(15) Style/appearance
Speed/power/acceleration
(7) Performance
Large size/weight
Low cost/best value/affordable
BMW
(7) Good handling
(7) Style/appearance
(6) Comfortable
Performance
(4) Quality/quality control
Reliability/durability
Ford
(6) Meets buyers requirements
(6) Style/appearance
(5) Large size/weight
(3) Family-oriented
(3) Four wheel drive/off road
Speed/power/acceleration
Cadillac
(7) Comfortable
(5) Large size/weight
(4) Luxury
(4) Reliability/durability
Style/appearance
Lexus
(7) Reliability/durability
(6) Comfortable
(6) Style/appearance
(5) Quality/quality control
Design/structure/engineering/well-built
Jaguar
(10) Style/appearance
(3) Performance
(2) Comfortable
Luxury
(2) Overall best
Lincoln
Comfortable
(5) Safety features (non-specific)
(3) Good handling
(3) Large size/weight
(3) Luxury
(3) Style/appearance
Toyota
(8) Reliability/durability
(3) Large size/weight
(2) Four wheel drive/off road
(2) Safety features (non-specific)
(2) Style/appearance
Q7. Why?
Best New Passenger Vehicle - Under $15,000
Below are the seven cars most frequently mentioned by those surveyed.
Many other cars were mentioned by 4% or fewer respondents, for a complete
list see table 9-1 in the appendices.
Q8. What is the best new passenger vehicle on the market today for: UNDER
$15,000?
Worst New Passenger Vehicle - Under $15,000
Below are the six cars most frequently mentioned by those surveyed.
Many other cars were mentioned by 3% or fewer respondents For a complete
list, see table 10-1 in the appendices.
Q8. What is the worst new passenger vehicle on the market today for: UNDER
$15,000?
Best New Passenger Vehicle - $15,000 to $24,999
Below are the six cars most frequently mentioned by those surveyed for
this price range. Many other cars were mentioned by 2% or fewer respondents.
For a complete list see table 11-1 in the
appendices.
Q8. What is the best new passenger vehicle on the market today for:
$15,000 to $24,999?
Worst New Passenger Vehicle - $15,000 to $24,999
Below are the nine cars most frequently mentioned by those surveyed.
Many other cars were mentioned by 2% or fewer respondents. For a complete
list, see table 12-1 in the appendices.
Q8. What is the worst new passenger vehicle on the market today for:
$15,000 to $24,999?
Best New Passenger Vehicle - $25,000 to $44,999
Below are the nine cars most frequently mentioned by those surveyed.
Many other cars were mentioned by fewer than 3% of respondents. For a
complete list, see table 13-1 in the appendices.
Q8. What is the best new passenger vehicle on the market today for:
$25,000 to $44,999?
Worst New Passenger Vehicle - $25,000 to $44,999
Below are the nine cars most frequently mentioned by those surveyed.
Many other cars were mentioned by fewer than 3% of respondents. For a
complete list, see table 14-1 in the appendices.
Q8. What is the worst new passenger vehicle on the market today for:
$25,000 to $44,999?
Best New Passenger Vehicle - $45,000 or More
Below are the eight cars most frequently mentioned by those surveyed.
Many other cars were mentioned by fewer than 3% of respondents. For a
complete list, see table 15-1 in the
appendices.
Q8. What is the best new passenger vehicle on the market today for:
$45,000 or more?
Worst New Passenger Vehicle - $45,000 or More
Thirteen percent of respondents feel that a Jaguar (non-specific) is
the worst new car for $45,000 or more on the market today. Below are the
eleven cars most frequently mentioned by those surveyed. Many other cars
were mentioned by fewer than 3% of respondents, for a complete list see
table 15-1 in the appendices.
Q8. What is the worst new passenger vehicle on the market today for:
$45,000 or more?
Best Engineered U.S. Passenger Vehicle - Make
Twenty-one percent of those surveyed feel Ford manufactures the best
engineered passenger vehicles in the U.S. Seventeen percent feel Cadillac is
the best engineered passenger vehicle in the U.S. In addition to the makes
listed below, several other makes were mentioned by 3% or fewer respondents.
For a complete list, please see table 17-1 in the appendices.
Q9. What is the best engineered U.S. passenger vehicle?
Best Engineered U.S. Passenger Vehicles - Model
The Ford Taurus/Taurus SHO is the best engineered U.S. passenger
vehicle according to twelve percent of those surveyed. In addition to the
models listed below, several other models were mentioned by 2% or fewer
respondents. For a complete list, please see table 17-1 in the
appendices.
Q9. What is the best engineered U.S. passenger vehicle?
Top Reasons Make is Considered Best Engineered U.S. Passenger
Vehicle
Ford
(17) Reliability/durability
(15) Safety features (non-specific)
(8) Low cost/best value/affordable
(5) Comfortable
(5) Design/structure/engineering/well-built
Good handling
Cadillac
(11) Navistar system/Northstar system
(6) Comfortable
New technology/innovations
High tech engine/engine performance
Performance
(4) Luxury
Reliability/durability
Style/appearance
Chrysler
(11) Design/structure/engineering/well-built
(7) Style/appearance
(6) New technology/innovations
(4) Good handling
Low cost/best value/affordable
Chevrolet
(7) Design/structure/engineering/well-built
Comfortable
(5) Good handling
(5) High tech engine/engine performance
(5) Performance
(5) New technology/innovations
Dodge
(5) Style/appearance
(4) New technology/innovations
(4) Design/structure/engineering/well-built
Low cost/best value/affordable
Lincoln
Design/structure/engineering/well-built
Reliability/durability
Features (non-specific)
(2) Overall best
Saturn
(3) Reliability/durability
(2) Design/structure/engineering/well-built
Buick
(2) High tech engine/engine performance
(2) Large size/weight
Q9. Why?
Best Engineered Import Passenger Vehicle - Make
Twenty-two percent of respondents feel Mercedes-Benz manufactures the
best engineered import passenger vehicle. Other makes of passenger vehicles
were mentioned by 3% or fewer respondents. For a complete list, please refer
to table 19-1 in the appendices.
Q10. What is the best engineered import passenger vehicle?
Best Engineered Import Passenger Vehicle - Model
Twelve percent of those surveyed say the Mercedes-Benz (non-specific) is
the best engineered import passenger vehicle. Toyota Camry receives the most
votes among specific models. In addition to the models listed below, several
others were mentioned by 3% or fewer respondents. For a complete list, please
refer to table 19-1 in the appendices.
Q10. What is the best engineered import passenger vehicle?
Top Reasons Make is Considered Best Engineered Import Passenger
Vehicle
Mercedes-Benz
(13) Reliability/durability
(10) Design/structure/engineering/well-built
(7) Safety feature (non-specific)
(5) Quality/quality control
(5) Reputation
Toyota
(25) Reliability/durability
(4) Comfortable
(3) Good handling
(3) Performance
(3) Quality/quality control
Style/appearance
BMW
(5) Design/structure/engineering/well-built
(5) Performance
(5) Style/appearance
(4) Good handling
(4) Reliability/durability
Volvo
(13) Safety feature (non-specific)
(4) Reliability/durability
(3) Quality/quality control
Lexus
(7) Reliability/durability
(6) Performance
(4) Comfortable
(4) Style/appearance
(3) Design/structure/engineering/well-built
(3) Quality/quality control
Subaru
Four wheel drive/off road
Reliability/durability
Q10. Why?
Consider Electric Vehicle
Thirty percent of those surveyed would consider buying an electric
vehicle.
Q11. Would you consider buying an electric vehicle?
Consider a Hybrid Vehicle
Forty-six percent of those surveyed would consider buying a hybrid
vehicle.
Q12. Would you consider buying a hybrid vehicle?
Viable Price for Electric Vehicle
Forty-two percent of respondents say electric vehicles would become a
viable buying alternative if they were to cost between $10,000 and $19,999.
Twenty-six percent of those surveyed would not be willing to purchase an
electric vehicle at any price.
Price
% of Respondents
$30,000 or
more
1%
$20,000
-$29,999
15%
$10,000 -
$19,999
42%
$5,000 -
$9,999
17%
Not willing to purchase
at any price
26%
Q13. What price would make an electric vehicle become a viable buying
alternative for you?
Innovations in New Passenger Vehicles
Eleven percent of respondents would like to see collision avoidance
systems as an innovation in new passenger vehicles. Several other
innovations were mentioned by 3% or fewer of those surveyed. For a complete
list, please refer to table 23-1 in the appendices.
Innovation
% of Respondents
Collision avoidance
system
11%
Alternate fuel
source/fuel cells
9%
Fuel economy
7%
More safety
features
6%
Side air bags
6%
Navigation/guidance
system
6%
GPS
5%
Active
suspension
5%
Anti-lock brakes/better
braking
4%
Lower price
4%
Q14. Which innovation would you most like to see in all new cars?
Best in Technical Know-How and Business Acumen
Eighteen percent of respondents feel Ford is the world-wide auto
manufacturer who shows the best combination of technical know-how and
business acumen. Several other world wide auto manufacturers were mentioned
by 3% or fewer respondents. For a complete list, please refer to table 24-1
in the appendices.
Q15. Which world-wide auto manufacturer shows the best combination of
technical know-how and business acumen?
Most Improvement in Quality/Performance
Thirty-four percent of respondents view Chrysler as the passenger
vehicle manufacturer that has shown the most improvement in
quality/performance in the past 5 years. Several other manufacturers were
mentioned by 1% or fewer respondents. For a complete list, please refer to
table 25-1 in the appendices.
Q16. Which passenger vehicle maker’s products have shown the most
improvement in quality/ performance in the past 5 years?
Most Important Engineering Challenge
Nearly thirty percent of those surveyed believe the most important
engineering challenge Detroit faces in the next ten years is developing an
alternate fuel. Almost as many, 27%, say reducing vehicle manufacturing cost
is the most important challenge.
Q17. What’s the most important engineering challenge Detroit faces in the
next ten years?
Single Most Likely Innovation for Powertrain Systems
Twenty-five respondents say the single most likely innovation for
powertrain systems in the next five years is alternate/alternative
fuel/engine. Please see table 27-1 for a list of additional innovations, as
well as exact comments from all respondents.
Powertrain
Alternate/alternative fuel/engine (25)
Electric hybrid/hybrid (24)
Fuel economy/efficiency (23)
Fuel cell (14)
Electric (13)
Continuously variable transmission (10)
More power (9)
All wheel drive (7)
Variable (6)
Efficiency (4)
Q18. What will be the single most likely innovation for each of the
following systems in the next five years?
Single Most Likely Innovation for Structure Systems
Nearly fifty respondents say the single most likely innovation for
structure systems in the next five years will be crash resistance/safety.
Please see table 28-1 for a list of additional innovations, as well as exact
comments from all respondents.
Structure
Crash resistance/safety (48)
Composite (46)
Light/light weight (25)
Aluminum (22)
Plastic (18)
Stronger (11)
Stiff/rigid (9)
Carbon fiber (6)
Hydro formed/framed (6)
Q18. What will be the single most likely innovation for each of the
following systems in the next five years?
Single Most Likely Innovation for Suspension/Steering Systems
Thirty respondents say the single most likely innovation for
suspension/steering systems in the next five years will be active
suspension. Please see table 29-1 for a list of additional innovations, as
well as exact comments from all respondents.
Suspension/steering
Active suspension (30)
Computer controlled (9)
Drive by wire (9)
4 Wheel drive/steering (8)
Adaptive suspension (6)
Adjustable (6)
Collision avoidance (6)
Q18. What will be the single most likely innovation for each of the
following systems in the next five years?
New vs. Used Vehicle Purchase
Fifty-seven percent of respondents would buy a new passenger vehicle.
Q19.a If you were going to buy an passenger vehicle, would you buy a new
or used vehicle?
Reasons for Buying a New Vehicle
One-quarter of those surveyed would choose to buy a new car based on
the benefit of a warranty. "Reliability/dependability/trouble-free" and "no
surprises/don’t have to worry about previous owner/know history" are then
next most frequent reasons cited for buying a new vehicle.
In addition to the reasons listed below, several others were mentioned
by 1% or fewer respondents. For a complete list, please see table 31-1 in
the appendices.
Reason
% of Respondents
Warranty
25%
Reliability/dependability/trouble-free
23%
No surprises/don’t have to
worry about previous owner/know history
23%
I keep a car a long time/put
on a lot of miles
8%
Just my preference
7%
Lower price/better
value
6%
Latest technology
6%
Latest safety
features
4%
Low finance rate
2%
I get a discount
2%
Q19.b Why would you buy: New Vehicle?
Reasons for Buying a Used Vehicle
Three-quarters of those surveyed choose to buy a used car based on the
benefit of a "lower price/ better value". Depreciation is another reason
mentioned by 22% of respondents.
Reason
% of Respondents
Lower price/better
value
75%
Depreciation
22%
It’s broken in/bugs are
out
5%
Newer used cars will last
a long time
4%
Like older/classic
cars
3%
Warranty
1%
I keep a car a long
time/put on a lot of miles
1%
Cost of
insurance
1%
Low finance
rate
1%
Just my
preference
1%
Other
2%
Q19.b Why would you buy: Used Vehicle?
Role of Internet in Purchase
Eighty-seven percent of respondents would use the Internet to obtain
information on vehicles. Nine percent of respondents say the Internet would
not play a role in the purchase of a passenger vehicle
Q20. If you
were to buy a passenger vehicle, what role would the Internet play in your
purchase?
Demographics
Nineteen percent of those surveyed are engineers in an auto related
field.
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