Article tools sponsored by

Green Bandwagon Not So Strong Among Consumers

Rob Spiegel, Contributing Editor -- Design News, October 8, 2007

While the media has given a lot of attention to "going green," consumers are a bit ho-hum, according to Yankelovich research. In a survey of 2,763 consumers, the firm found only 34 percent are more concerned about environmental issues than a year ago. Fewer than 22 percent believe they can make a difference with it comes to the environment. "Consumers are not drinking the Kool-Aid when it comes to green," says J. Walker Smith, president of Yankelovich. "While they're highly aware of environmental issues due to the glut of media attention, 'going green' in their everyday life is not a big concern or high priority." The survey shows only 13 percent of respondents have a passionate interest in the environment, while 48 percent are either unmoved or simply don't care.

related stories
resource center
by this author

View more articles by Rob Spiegel

Technology Marketplace

Article tools sponsored by

Talkback

We would love your feedback!

» View All Talkback Threads

» Submit talk back

DN's Resource Center Get Free Information, Made Easy

Design News' 2008 Engineering Salary Survey
Aerotek | Case Study
Request Item

View all DN resources >>

Design News Partner Zones

CAD/CAE Model Clean-Up: Reduce Iterative Cycles
Discuss how Recipe-Based Automation can help create "just-in-time" CAE-ready geometry when CAD models are updated. Register Now

Light Matters: Systems Level Approach to HBLED illumination applications
Its good practice to apply a systems-level approach to high-brightness LED (HBLED) illumination applications. Minimally, the system includes the optical, thermal and electrical characteristics of the of the HBLED, the lens (if any) which is built-in to its package, secondary optics such as external plastic lenses/reflectors to direct the light as your application requires and power driver electronics. Read More

Design Engineers' Portal for Sensing and Machine Safety
Whatever industry you're in, or whatever product you manufacture, the right sensors to automate your plant, and to improve your overall efficiency, quality and safety are a must. You'll find Banner Engineering to be an amazing resource of products, training and people with expertise.