Visitors to the booth for STD Med Inc. (www.stdmed.com) at the recent Medical Design West trade
show in Anaheim, CA were greeted by none other than Elvis. In fact, five
Elvises. The company, which designs a variety of medical devices, recruited
employees to play Elvis for a day at the booth to attract and entertain
visitors. Peter Wall, Andrea Patistea, Frank Noone, Ken Eliasen, and Steven
Pallarida donned the wigs and threads and strutted around the booth with the
1950s gait that was, well, so Elvis that you could amost hear "Hound Dog" in the
background. "We really enjoy our customers," says Noone. And their customers
enjoy their antics as well as their products. Last year, the STD staff showed up
at the show as superheroes: Batman, Robin, and Captain
America.
JUNE 26TH WEBCAST: Collaborative Requirements Engineering
Speed your innovation. Capture the "voice of the customer" and translate customer requests into user requirements that define new products. Find out why the new ENOVIA Requirements Management solution enables organizations to improve their overall global requirements management process. Read More
Mechatronics in action
Successful synergistic integration of controls, electronics, computers and mechanical systems is key to the 21st century design process. Unlock the secrets at the Mechatronics Zone!
Webcast: Sensor Know-How Now
Join our moderator Randy Frank and John Keating from Cognex and explore Solving Industrial Inspection Problems. Read More
Engineering Concept Conduit
Engineering Concept Conduit looks at new products and the components that make them exceptional. Each month we’ll look at a new electronic product and see what makes it tick from an engineering point of view. We’ll explore the design and engineering challenges for the product and examine the components that solved those challenges.
Light Matters: Systems Level Approach to HBLED illumination applications
Its good practice to apply a systems-level approach to high-brightness LED (HBLED) illumination applications. Minimally, the system includes the optical, thermal and electrical characteristics of the of the HBLED, the lens (if any) which is built-in to its package, secondary optics such as external plastic lenses/reflectors to direct the light as your application requires and power driver electronics. Read More